Selecting the right sign for your business requires a lot of careful planning and consideration, factoring in your budget, location, brand personality, and more. It’s a big decision, one that can make-or-break your local brand reputation, but don’t worry—you don’t have to make it alone.
To help you choose wisely, today’s post shares 3 factors to consider when selecting your primary business signage. Read on to learn more, or call (661)-379-6545 to get free product and material recommendations from a sign company near you in Bakersfield, CA.
Signage is already one of the most cost-effective marketing tools available, outperforming all other advertising mediums in a Media Asset-Value Comparison by 3M:
Outdoor signs are more than twice as cost-effective as radio ads, more than five times as effective as prime-time TV commercials and newspaper ads, and six times more effective than magazine ads!
But if you’re starting with a limited budget, some signs will be more suitable than others. Typically, small businesses, entrepreneurs, and self-starters opt for:
Each of these signs has a low purchase price, no additional operating costs, and DIY-friendly installation, so you save at check out, on installation, and over the long term.
Some of these signs, like banners, are reusable in many different ways, while others, like certain sidewalk sign styles, are completely rewritable/changeable, so you can create new sign messages on-demand and save money on future sign production.
Not all signs work well in all locations.
For example, ground-level signage, like monument signs and sandwich boards, may underperform when displayed in areas packed with pedestrians, as walls of people block lines of sight, allowing only those right near your sign to see it.
Likewise, not all signs are built to hold up to Bakersfield’s hot, arid climate, as extreme heat and prolonged sun exposure can cause adhesion issues, fading, and glare that makes your message tough to read.
For help assessing the conditions of your installation site and finding signs that suit them, get in touch with our sign company.
According to the American Shopper Study, more than 85% of consumers feel signage conveys the personality or character of the advertiser. Knowing your audience will be looking at your signs to infer things about your business, it’s important that you choose a style that represents your values.
For example, digital signs are a natural fit for techy businesses, communicating to your customers that you are relevant, tech-savvy, and right on the cutting edge. But these same sophisticated signs may look out of place advertising traditional or artisanal shops specializing in hand-crafted products with old world appeal.
For free product recommendations that support your unique brand identity, get in touch with our local sign company.
Not sure where to start building your sign system? Feeling overwhelmed by the sheer number of sign options available to you?
Don’t stress—the experts at TM Signs & Graphics are standing by to help.
We know that every business is unique, with different budgets, marketing goals, and display spaces, which is why we offer to start every consultation with a personalized needs assessment and create a shortlist of sign recommendations tailored to you.
Once you’ve selected a few frontrunners from the list, we’ll help you understand all of your options for:
We’ll also explain your chosen signs’ permitting requirements, expected service life, and maintenance requirements, and answer any additional questions you may have.
With all of this information at your fingertips, and the support of our experts, finding the right sign is a cinch, and ordering is just as easy.
To set up your consultation, you can:
Fill out our quick contact form to schedule your consultation online
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We recently got a monument sign on Stockdale Hwy. We are happy with the work from TM Signs and Graphics. Trinh as President was very creative with lots of common sense and communicated well with our suggestions. We definitely recommend "TM Signs and Graphics" to some one who needs any signage project.
Susan Hyun MD Mar 3, 2023
Great customer service. Especially because of the fact I know nothing about signs or lights. Very helpful and very efficient.
Jacob Hernandez Feb 2, 2023
What a great company to work with! They communicate timely and answer any questions you have. Grateful to have them doing our company signs and will definitely reach out should we need anything else. Highly recommend!
Danielle Bak RV Dec 12, 2022
Amazing! they took my vision and brought it to life. they stayed in contact with me every step of the way and their pricing was very competitive! I will definitely be using them again!
Marcelina Bridges Nov 11, 2022
TM Signs and Graphics assisted in a sign project. They were honest, fair, reliable, and thorough. I was impressed by there designs and customer service. Ask for Mr. Moore, he is a true magician, he makes your ideas become reality. Again, please, if you have any future signage or graphic needs just give them a call, give them a chance, you will not go wrong. Thank you TM Signs for completing my project promptly!
Salvador Monarrez Oct 10, 2022
I had a great experience with the service I received from Michael, Trinh and TM signs and graphics. Their service was fast, high quality, and the price was affordable. I had informed TM signs and graphics that I needed the project done within a few days, so I was very impressed when it took them less than a weekend to get it done, and I was even more impressed when we spoke about the cost of the project (hint. hint. It was less than other quotes). I 100% recommend giving TM signs a try. I'm very pleased with the services they offer, and I will continue to use them in the future.
Jose Figueroa Oct 10, 2022
TM is the place if you need signage or table throws. They turned projects quickly and have great service standards! We'll definitely be using them in the future.
Cynthia Fidel Sep 9, 2022
Working with Mike was very easy. He communicated well and, once all the details were sorted out, the project was completed quickly. Mike had great feedback and was able to give good information to answer all my questions.
Jessica Halfacre Jul 7, 2022
I am the site super in charge of the sally beauty supplies store build in Bakersfield. Sean, John and Martin, the installers who worked on my site were extremely competent, efficient, and did a great job. Site super Jimmy Carroll
Jimmy Carroll Jun 6, 2022
Trinh Moore and the team at TM Signs and Graphics were great to work with. They have competitive pricing and were able to meet my project deadline.
Mirna Araceli Apr 4, 2022
Thank you so much TM Signs and Graphics. You made replacing and updating our window graphics and office pylon so simple. So affordable and professional at every step.
Keisha Tingey Apr 4, 2022
TM Signs and Graphics provided us with the signage for our trailer for our new company, Edge Solar and Electrical Solutions. We are extremely happy with the quality of work and the service.
Janet Jenkins Jan 1, 2022
Good design team. Experienced in the field and always willing to help
Arya Rovira Jan 1, 2022
Great company and service!! I was out of town for most of this process and Trinh & her company handled everything from permitting/install/inspection.
Charlotte Das Dec 12, 2021
We use TM Signs and Graphics for all of our products and we have been VERY impressed every time. They are quick and get everything spot on every time! As a business owner, I will always recommend them!
At Home Inspections Nov 11, 2021
Mike was great in getting us a brand new sign for our building! His service was great and the sign looks amazing! I'm glad I chose to work with TM Signs and Graphics for this project.
Andres Delgado Nov 11, 2021
Mike took the time to come to my business and discuss what would signs would be best for our new store, as well as options that helped us with cost. Our signs look great and couldn't be happier.
Track Time Hobbies Aug 8, 2021
Fleet decals came out great - easy , fast and great customer service highly recommended .
Eagle Mechanic Jun 6, 2021
Thank you Bakersfield Signs and Graphics for your hard work! The staff at Bakersfield Signs and Graphics was so helpful throughout the whole process. I highly recommend their services to anybody interested. - Director of Mission Development, Stewards Inc.
Gabe Arellano Apr 4, 2021
Bakersfield Signs & Graphics did an amazing job on Updating our Business Sign. Trinh was incredibly professional and thorough from the first step to the finished product. I would like to say Thank You to Trinh and the team for making this project very simple while using the best materials around. We will definitely be in touch for Future Projects! Thank you!
Adam Rendon Feb 2, 2021
Hats off to Trinh and her team. We needed new signage on quite a few of our office doors. Other companies we checked in with were not able to come out until the following week of our request, Trinh showed up within an hour to measure for what we needed. The work was performed within a few days perfectly! We would highly recommend giving this company an opportunity to earn your business. They did ours this time and future times to come.
North Bakersfield Toyota Jan 1, 2021
When the best man at my wedding was unable to make it last minute, Bakersfield Signs and Graphics came to the rescue. They custom made a cardboard cutout of the best man. It was a huge hit at my wedding and everyone loved it! They made it so fast and it looked exactly like the other groomsmen. I couldn't believe how well it turned out. Thank you so much for bringing some much needed laughs and fun during times like these.
Nicole Freeman Dec 12, 2020
BSG did a fantastic job re-designing the Yard Sign logo for ICO Gardening. The original picture was old and couldn't be used due to low resolution. They had to create a new one to the exact picture. They were quick and efficient in competing my order.
Dominique Nov 11, 2020