The School of Economics and Management defines rebranding as “the creation of a new name, term, symbol, design, or any combination with the intention of developing a differentiated position in the mind of stakeholders and competitors.”
Simply put, it’s about changing your logo, graphics, and signage systems to reflect your new vision.
Your logo is your brand’s silent salesperson, and every sign says something about your business.
Sometimes it makes sense to hire a new “silent salesperson”; as our businesses evolve, signage must often change alongside it. Indeed, according to the Journal of Business Research, rebranding “is a common practice as organizations in various industries constantly adapt to the rapid pace of changes to the macro and micro business environment.”
Some of the most common reasons to consider professional rebranding include:
Whatever the reason for your rebranding, TM Signs and Graphics can help.
As one of Kern County’s only true one-stop sign shops, we’re proud to offer everything you need for fast-and-easy rebranding project, including:
TM Signs and Graphics is a leading provider of professional rebranding services throughout the Kern County area, including Delano, Shafter, Taft, Tehachapi, Lake Isabella, Arvin, and up the Grapevine.
TM is the place if you need signage or table throws. They turned projects quickly and have great service standards! We'll definitely be using them in the future.Cynthia Fidel
Working with Mike was very easy. He communicated well and, once all the details were sorted out, the project was completed quickly. Mike had great feedback and was able to give good information to answer all my questions.Jessica Halfacre
I am the site super in charge of the sally beauty supplies store build in Bakersfield. Sean, John and Martin, the installers who worked on my site were extremely competent, efficient, and did a great job. Site super Jimmy CarrollJimmy Carroll
Trinh Moore and the team at TM Signs and Graphics were great to work with. They have competitive pricing and were able to meet my project deadline.Mirna Araceli
Thank you so much TM Signs and Graphics. You made replacing and updating our window graphics and office pylon so simple. So affordable and professional at every step.Keisha Tingey
Excellent service and quality :) Trinh was awesome to work with. Their expertise and creativity brought my vision for the in-office sign to life. I started with a small project to swap out the name of the previous owner on the roadside monument, which resulted in a clean and visible result. They listened and considered all my ideas and helpfully steered me in the right direction to get both an optimal and personal result. Patents and staff alike have complimented TM's work and I would recommend their team for anyone looking for a quality and thoughtful outcome.Brandon McCullough
TM Signs and Graphics provided us with the signage for our trailer for our new company, Edge Solar and Electrical Solutions. We are extremely happy with the quality of work and the service.Janet Jenkins
Good design team. Experienced in the field and always willing to helpArya Rovira
Great company and service!! I was out of town for most of this process and Trinh & her company handled everything from permitting/install/inspection.Charlotte Das
We use TM Signs and Graphics for all of our products and we have been VERY impressed every time. They are quick and get everything spot on every time! As a business owner, I will always recommend them!At Home Inspections
Mike was great in getting us a brand new sign for our building! His service was great and the sign looks amazing! I'm glad I chose to work with TM Signs and Graphics for this project.Andres Delgado
Very Professional work, from creation to installation. Made my office feel complete. Definately recommend them.Sandra Diaz
Mike took the time to come to my business and discuss what would signs would be best for our new store, as well as options that helped us with cost. Our signs look great and couldn't be happier.Track Time Hobbies
Fleet decals came out great - easy , fast and great customer service highly recommended .Eagle Mechanic
Thank you Bakersfield Signs and Graphics for your hard work! The staff at Bakersfield Signs and Graphics was so helpful throughout the whole process. I highly recommend their services to anybody interested. - Director of Mission Development, Stewards Inc.Gabe Arellano
Bakersfield Signs & Graphics did an amazing job on Updating our Business Sign. Trinh was incredibly professional and thorough from the first step to the finished product. I would like to say Thank You to Trinh and the team for making this project very simple while using the best materials around. We will definitely be in touch for Future Projects! Thank you!Adam Rendon
Hats off to Trinh and her team. We needed new signage on quite a few of our office doors. Other companies we checked in with were not able to come out until the following week of our request, Trinh showed up within an hour to measure for what we needed. The work was performed within a few days perfectly! We would highly recommend giving this company an opportunity to earn your business. They did ours this time and future times to come.North Bakersfield Toyota
When the best man at my wedding was unable to make it last minute, Bakersfield Signs and Graphics came to the rescue. They custom made a cardboard cutout of the best man. It was a huge hit at my wedding and everyone loved it! They made it so fast and it looked exactly like the other groomsmen. I couldn't believe how well it turned out. Thank you so much for bringing some much needed laughs and fun during times like these.Nicole Freeman
BSG did a fantastic job re-designing the Yard Sign logo for ICO Gardening. The original picture was old and couldn't be used due to low resolution. They had to create a new one to the exact picture. They were quick and efficient in competing my order.Dominique