Get Your Signs Noticed Sooner: 4 Tips From A Sign Specialist In Bakersfield, CA

Get Your Signs Noticed Sooner: 4 Tips From A Sign Specialist In Bakersfield, CA

The faster your product or brand gets recognized, the greater the chance your sign converts readers into customers. You can influence recognition speed with some simple design tweaks, and our sign specialists can help.

Read on to review some design tips from the Journal of Advertising Research to help you drive sales and brand better, or call (661)-379-6545 to speak directly with a sign specialist in Bakersfield, CA.

Get Your Signs Noticed Sooner: 4 Tips From A Sign Specialist

As part of a 2009 study by the Journal of Advertising Research, CBS Outdoor ranked the creative appeal and brand/product recognition speeds of 187 different outdoor signs to determine which design features work best (van Meurs & Aristoff, 2009).

To simulate real viewing conditions, which typically involved very short exposure windows of 2-5 seconds, researchers used a tachistoscope. This special instrument uses a slide projector with a mechanical shutter system to give viewers brief glimpses of outdoor signs, then measures the time it takes for the brand or product to be recognized.

After analyzing the results of their experiment, van Meurs & Artisoff (2009) found that all of the top-performing sign designs featured:

  1. Clear and concise messages. Recalling old marketing maxims—less is more; simplicity is the ultimate sophistication; and keep it simple, stupid!—van Meurs & Aristoff found that ”the amount of text correlates negatively with attention, recognition, recall, and the appeal of advertising” (p. 84).

    With that in mind, unless you’re designing an informational sign for a specific purpose or minimally-packaged product, our sign specialists recommend keeping your message as short as possible. Don’t try to do it all with one sign; instead, give every sign one job to do, and design your sign system to work together, so that each sign advances your readers through the sales cycle, keeping them engaged the whole time, without running them into a wall of text.

  2. No “color clutter.” Colors can speed product/brand recognition by evoking “images, ideas, and feelings,” but “too many colors may create clutter that leads to consumer confusion” (p. 86).

    With our sign specialist by your side, striking this balance is easy. Our in-house designers will help you pick the perfect palette for your brand’s marketing materials, then bring it to life on any medium, without any risk of “color clutter slowing recognition times.

  3. Prominent logos and brand names. Unless they were placed in the bottom-right corner of the sign design, logos consistently enhanced speed of recognition, as did brand names in the copy text or headline.

    If you already have a logo in-hand, you can submit your file directly to our graphics department, and we’ll help you optimize your sign layout. If you’ve yet to create a logo, our graphics team can help you create something from scratch.

  4. Photorealistic images. “Photographs were found to be more favorable than drawings for quick brand recognition,” write van Meurs & Artistoff (2009, p. 87). Photographs of people were particularly eye-catching, as viewers instinctively studied the faces they saw.

    If you want to add some photorealistic images to your outdoor advertising, it’s as easy as asking our sign specialists. Our state-of-the-art printer is capable of reproducing any photograph in high resolution at practically any scale, from small window sign to larger-than-life fleet wrap:

Get Your Signs Noticed Sooner: 4 Tips from a Sign Specialist in Bakersfield, CA

Brand Better In Bakersfield: Consult With A Local Sign Specialist

To learn more ways to get your signs noticed sooner, and get a free quote on any custom order, you can:

References

Van Meurs, L., & Aristoff, M. (2009). Split-second recognition: What makes outdoor advertising work? Journal of Advertising Research, 49(1), 82-92.

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We worked with Mike to get a new interior sign for our office (Premier Eyecare) and are very pleased with the process and outcome. Mike communicated well while we were finalizing the design and the final product looks amazing! Very professional and exactly what we were looking for. I highly recommend!

Keith Miller Dec 12, 2023

I am super pleased doing business with TM Signs and Graphics. They have above and beyond superb customer service. We are just over the moon with the way things turned out-- the banners and tablecloths were awesome-- everybody appreciated them. I'll be endorsing this shop to all who need sign and graphic printing. Thanks a million, TM Signs and Graphics. 10 stars if there ever was such.

Cherie Lou Fernandez Oct 10, 2023

The Taft College Office of the President is incredibly lucky to have found TM Signs and Graphics in Bakersfield for our wide range of evolving signage needs, including large banners, small banners, display systems, and retail signage for Bookstore merchandise displays. TM Signs and Graphics' pricing is very competitive, and they have never missed a deadline. When the quality of the products is top-notch, customer service is so friendly and highly responsive, and pricing can't be beat, we have peace of mind knowing projects will be completed accurately and delivered on time. That says a whole lot in today's marketplace! Thank you, TM Signs and Graphics!

Susan Groveman Apr 4, 2023

We recently got a monument sign on Stockdale Hwy. We are happy with the work from TM Signs and Graphics. Trinh as President was very creative with lots of common sense and communicated well with our suggestions. We definitely recommend "TM Signs and Graphics" to some one who needs any signage project.

Susan Hyun MD Mar 3, 2023

Great customer service. Especially because of the fact I know nothing about signs or lights. Very helpful and very efficient.

Jacob Hernandez Feb 2, 2023

What a great company to work with! They communicate timely and answer any questions you have. Grateful to have them doing our company signs and will definitely reach out should we need anything else. Highly recommend!

Danielle Bak RV Dec 12, 2022

Amazing! they took my vision and brought it to life. they stayed in contact with me every step of the way and their pricing was very competitive! I will definitely be using them again!

Marcelina Bridges Nov 11, 2022

TM Signs and Graphics assisted in a sign project. They were honest, fair, reliable, and thorough. I was impressed by there designs and customer service. Ask for Mr. Moore, he is a true magician, he makes your ideas become reality. Again, please, if you have any future signage or graphic needs just give them a call, give them a chance, you will not go wrong. Thank you TM Signs for completing my project promptly!

Salvador Monarrez Oct 10, 2022

I had a great experience with the service I received from Michael, Trinh and TM signs and graphics. Their service was fast, high quality, and the price was affordable. I had informed TM signs and graphics that I needed the project done within a few days, so I was very impressed when it took them less than a weekend to get it done, and I was even more impressed when we spoke about the cost of the project (hint. hint. It was less than other quotes). I 100% recommend giving TM signs a try. I'm very pleased with the services they offer, and I will continue to use them in the future.

Jose Figueroa Oct 10, 2022

TM is the place if you need signage or table throws. They turned projects quickly and have great service standards! We'll definitely be using them in the future.

Cynthia Fidel Sep 9, 2022

Working with Mike was very easy. He communicated well and, once all the details were sorted out, the project was completed quickly. Mike had great feedback and was able to give good information to answer all my questions.

Jessica Halfacre Jul 7, 2022

Trinh Moore and the team at TM Signs and Graphics were great to work with. They have competitive pricing and were able to meet my project deadline.

Mirna Araceli Apr 4, 2022

Thank you so much TM Signs and Graphics. You made replacing and updating our window graphics and office pylon so simple. So affordable and professional at every step.

Keisha Tingey Apr 4, 2022

TM Signs and Graphics provided us with the signage for our trailer for our new company, Edge Solar and Electrical Solutions. We are extremely happy with the quality of work and the service.

Janet Jenkins Jan 1, 2022

Good design team. Experienced in the field and always willing to help

Arya Rovira Jan 1, 2022

Great company and service!! I was out of town for most of this process and Trinh & her company handled everything from permitting/install/inspection.

Charlotte Das Dec 12, 2021

We use TM Signs and Graphics for all of our products and we have been VERY impressed every time. They are quick and get everything spot on every time! As a business owner, I will always recommend them!

At Home Inspections Nov 11, 2021

Mike was great in getting us a brand new sign for our building! His service was great and the sign looks amazing! I'm glad I chose to work with TM Signs and Graphics for this project.

Andres Delgado Nov 11, 2021

Mike took the time to come to my business and discuss what would signs would be best for our new store, as well as options that helped us with cost. Our signs look great and couldn't be happier.

Track Time Hobbies Aug 8, 2021

Fleet decals came out great - easy , fast and great customer service highly recommended .

Eagle Mechanic Jun 6, 2021

Thank you Bakersfield Signs and Graphics for your hard work! The staff at Bakersfield Signs and Graphics was so helpful throughout the whole process. I highly recommend their services to anybody interested. - Director of Mission Development, Stewards Inc.

Gabe Arellano Apr 4, 2021

Bakersfield Signs & Graphics did an amazing job on Updating our Business Sign. Trinh was incredibly professional and thorough from the first step to the finished product. I would like to say Thank You to Trinh and the team for making this project very simple while using the best materials around. We will definitely be in touch for Future Projects! Thank you!

Adam Rendon Feb 2, 2021

Hats off to Trinh and her team. We needed new signage on quite a few of our office doors. Other companies we checked in with were not able to come out until the following week of our request, Trinh showed up within an hour to measure for what we needed. The work was performed within a few days perfectly! We would highly recommend giving this company an opportunity to earn your business. They did ours this time and future times to come.

North Bakersfield Toyota Jan 1, 2021

When the best man at my wedding was unable to make it last minute, Bakersfield Signs and Graphics came to the rescue. They custom made a cardboard cutout of the best man. It was a huge hit at my wedding and everyone loved it! They made it so fast and it looked exactly like the other groomsmen. I couldn't believe how well it turned out. Thank you so much for bringing some much needed laughs and fun during times like these.

Nicole Freeman Dec 12, 2020

BSG did a fantastic job re-designing the Yard Sign logo for ICO Gardening. The original picture was old and couldn't be used due to low resolution. They had to create a new one to the exact picture. They were quick and efficient in competing my order.

Dominique Nov 11, 2020
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