Homemade Vs. Pro Made: Why Work With A Sign Specialist In Bakersfield, CA

Homemade Vs. Pro Made: Why Work With A Sign Specialist In Bakersfield, CA

Homemade signs might reduce manufacturing expenses upfront, but as any sign specialist will tell you, DIY displays come at a cost.

To help you make the best decision for your business, today’s post reviews research on the effects homemade and pro-made signs have on consumer confidence, promotional performance, and long-term marketing costs.

Read on to learn more, or call (661)-379-6545 to speak directly with a sign specialist in Bakersfield, CA.

Research Review: Why Partner With A Sign Specialist In Bakersfield, CA

Homemade Signs Reduce Consumer Confidence In Bakersfield Brands

In 2020, during the height of the COVID-19 pandemic, Joana McNeish conducted a seminal study for the Interdisciplinary Journal of Signage and Wayfinding looking at the effects handmade and home-printed signs had on brand image and customer experiences.

At the time, as a result of rapidly changing pandemic safety protocols, homemade signs were ubiquitous, in Bakersfield and abroad. Indeed, in many cases, business owners had no other option, as government health authorities required COVID-19 safety signs to be posted, yet many sign specialists were either stuck in lockdown or simply overwhelmed with short-notice orders, leaving brands to fend for themselves.

Unprecedented times called for desperate measures. With their backs against the wall, many business owners were forced to dust off their handwriting skills and home printers, creating makeshift safety signs on 8.5” x 11” paper, broken-down cardboard boxes, and anything else they had on-hand.

These “informal” signs were functional, and they allowed owners to open their doors, at least, but their shoddy form had some undesirable consequences.

Analyzing the results from hundreds of survey and interview responses, McNeish (2020) found that consumers overwhelmingly felt that these “informal signs” created a sense of “uncertainty” and “unease,” implying that the company in question was:

  • Ill-prepared for the changing situation
  • Cutting corners with “makeshift” safety signs
  • Struggling financially

In stark contrast, COVID-19 displays produced and installed by sign specialists increased consumer confidence, conveying “certainty and knowing” during this uncertain time, which fostered positive brand impressions and long-term loyalty (McNeish, 2020, pp. 66-68).

So ask yourself: are the marginal savings of “DIY” signs worth compromising consumer confidence in your brand?

Homemade Signs Get Tuned Out More Often Than Pro-Made Displays

In her study, McNeish (2020) also noted how informal signs were read much less often than formal displays made by sign specialists due to their poor organization, lack of cohesion, and haphazard design, all of which combined to put a heavy cognitive burden on the reader. When faced with this cognitive burden, most readers chose to tune informal signs out entirely, rather than struggle to make sense of unoptimized messages.

In other words, if you want your signage to be read for real, presentation matters, and our sign specialists can help make your messages eye-catching and eminently readable.

Homemade Signs Increase Waste And Advertising Costs

Homemade signs also wear out quickly, wrinkling, tearing and yellowing much faster than professional displays built by sign specialists. This not only exposes your brand to poor first impressions or thin-slice judgements; it also means you’ll be spending lots of time writing out new signs—or else lots of money replacing those expensive home printer ink cartridges. If you’re looking to control marketing costs and reduce your environmental impact, definitely go pro!

Go Pro: Get A Free Quote From A Sign Specialist In Bakersfield, CA

To explore our catalog and get a free quote on any order from a local sign specialist, you can:


McNeish, J. E. (2020). Retail Signage During the COVID-19 Pandemic. Interdisciplinary Journal of Signage and Wayfinding, 4(2), 67-89.


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The Taft College Office of the President is incredibly lucky to have found TM Signs and Graphics in Bakersfield for our wide range of evolving signage needs, including large banners, small banners, display systems, and retail signage for Bookstore merchandise displays. TM Signs and Graphics' pricing is very competitive, and they have never missed a deadline. When the quality of the products is top-notch, customer service is so friendly and highly responsive, and pricing can't be beat, we have peace of mind knowing projects will be completed accurately and delivered on time. That says a whole lot in today's marketplace! Thank you, TM Signs and Graphics!

Susan Groveman Apr 4, 2023

We recently got a monument sign on Stockdale Hwy. We are happy with the work from TM Signs and Graphics. Trinh as President was very creative with lots of common sense and communicated well with our suggestions. We definitely recommend "TM Signs and Graphics" to some one who needs any signage project.

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Great customer service. Especially because of the fact I know nothing about signs or lights. Very helpful and very efficient.

Jacob Hernandez Feb 2, 2023

What a great company to work with! They communicate timely and answer any questions you have. Grateful to have them doing our company signs and will definitely reach out should we need anything else. Highly recommend!

Danielle Bak RV Dec 12, 2022

Amazing! they took my vision and brought it to life. they stayed in contact with me every step of the way and their pricing was very competitive! I will definitely be using them again!

Marcelina Bridges Nov 11, 2022

TM Signs and Graphics assisted in a sign project. They were honest, fair, reliable, and thorough. I was impressed by there designs and customer service. Ask for Mr. Moore, he is a true magician, he makes your ideas become reality. Again, please, if you have any future signage or graphic needs just give them a call, give them a chance, you will not go wrong. Thank you TM Signs for completing my project promptly!

Salvador Monarrez Oct 10, 2022

I had a great experience with the service I received from Michael, Trinh and TM signs and graphics. Their service was fast, high quality, and the price was affordable. I had informed TM signs and graphics that I needed the project done within a few days, so I was very impressed when it took them less than a weekend to get it done, and I was even more impressed when we spoke about the cost of the project (hint. hint. It was less than other quotes). I 100% recommend giving TM signs a try. I'm very pleased with the services they offer, and I will continue to use them in the future.

Jose Figueroa Oct 10, 2022

TM is the place if you need signage or table throws. They turned projects quickly and have great service standards! We'll definitely be using them in the future.

Cynthia Fidel Sep 9, 2022

Working with Mike was very easy. He communicated well and, once all the details were sorted out, the project was completed quickly. Mike had great feedback and was able to give good information to answer all my questions.

Jessica Halfacre Jul 7, 2022

I am the site super in charge of the sally beauty supplies store build in Bakersfield. Sean, John and Martin, the installers who worked on my site were extremely competent, efficient, and did a great job. Site super Jimmy Carroll

Jimmy Carroll Jun 6, 2022

Trinh Moore and the team at TM Signs and Graphics were great to work with. They have competitive pricing and were able to meet my project deadline.

Mirna Araceli Apr 4, 2022

Thank you so much TM Signs and Graphics. You made replacing and updating our window graphics and office pylon so simple. So affordable and professional at every step.

Keisha Tingey Apr 4, 2022

TM Signs and Graphics provided us with the signage for our trailer for our new company, Edge Solar and Electrical Solutions. We are extremely happy with the quality of work and the service.

Janet Jenkins Jan 1, 2022

Good design team. Experienced in the field and always willing to help

Arya Rovira Jan 1, 2022

Great company and service!! I was out of town for most of this process and Trinh & her company handled everything from permitting/install/inspection.

Charlotte Das Dec 12, 2021

We use TM Signs and Graphics for all of our products and we have been VERY impressed every time. They are quick and get everything spot on every time! As a business owner, I will always recommend them!

At Home Inspections Nov 11, 2021

Mike was great in getting us a brand new sign for our building! His service was great and the sign looks amazing! I'm glad I chose to work with TM Signs and Graphics for this project.

Andres Delgado Nov 11, 2021

Mike took the time to come to my business and discuss what would signs would be best for our new store, as well as options that helped us with cost. Our signs look great and couldn't be happier.

Track Time Hobbies Aug 8, 2021

Fleet decals came out great - easy , fast and great customer service highly recommended .

Eagle Mechanic Jun 6, 2021

Thank you Bakersfield Signs and Graphics for your hard work! The staff at Bakersfield Signs and Graphics was so helpful throughout the whole process. I highly recommend their services to anybody interested. - Director of Mission Development, Stewards Inc.

Gabe Arellano Apr 4, 2021

Bakersfield Signs & Graphics did an amazing job on Updating our Business Sign. Trinh was incredibly professional and thorough from the first step to the finished product. I would like to say Thank You to Trinh and the team for making this project very simple while using the best materials around. We will definitely be in touch for Future Projects! Thank you!

Adam Rendon Feb 2, 2021

Hats off to Trinh and her team. We needed new signage on quite a few of our office doors. Other companies we checked in with were not able to come out until the following week of our request, Trinh showed up within an hour to measure for what we needed. The work was performed within a few days perfectly! We would highly recommend giving this company an opportunity to earn your business. They did ours this time and future times to come.

North Bakersfield Toyota Jan 1, 2021

When the best man at my wedding was unable to make it last minute, Bakersfield Signs and Graphics came to the rescue. They custom made a cardboard cutout of the best man. It was a huge hit at my wedding and everyone loved it! They made it so fast and it looked exactly like the other groomsmen. I couldn't believe how well it turned out. Thank you so much for bringing some much needed laughs and fun during times like these.

Nicole Freeman Dec 12, 2020

BSG did a fantastic job re-designing the Yard Sign logo for ICO Gardening. The original picture was old and couldn't be used due to low resolution. They had to create a new one to the exact picture. They were quick and efficient in competing my order.

Dominique Nov 11, 2020
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