Custom Vehicle Graphics: Make A Statement With Versatile Mobile Messaging

Custom Vehicle Graphics: Make A Statement With Versatile Mobile Messaging

Whether you’re trying to grow your business, promote new products and services, or define your company’s brand out on the road, custom vehicle graphics make it easy to make a statement in Bakersfield, CA.

Read on to review research on the promotional power and versatility of custom vehicle graphics, or call (661)-379-6545 to speak directly with an expert tech in Bakersfield, CA.

Make A Statement With Custom Vehicle Graphics In Bakersfield, CA

With their bright colors, shimmering finishes, and high-DPI prints, custom vehicle graphics are hard to ignore, impossible to miss, and easy to remember. In fact, in one study by the RYP & Becker Group, custom vehicle graphics yielded a 97% message recall rate among drivers, compared to just 19% for static signs.

A similar study, jointly commissioned by 3M and the American Trucking Association, found that:

  • 98% of drivers thought custom vehicle graphics “created a positive image of the advertiser”
  • 96% of drivers agreed custom vehicle graphics made more of an impact than billboards

What’s more, unlike many traditional business signs, custom vehicle graphics do not require permits, and they can be used in all sorts of different applications, both on and off the road, to get you the greatest return on your advertising investment, including:

  • Mass marketing and local branding—With a single vehicle graphic capable of generating 16 million impressions per year, according to the American Trucking Association, it’s easy to see why vehicle marketing is king for scattershot advertising and local branding. A single custom vehicle graphic will transform every parking space, cross-town commute, or local service call into a powerful promotional opportunity, so you can cast a wide net to snag more leads and positive impressions.
  • Targeted marketing—While custom vehicle graphics are often thought of as mass marketing tools, they also have “the power to target.”

    “You can optimize routes and messages to target specific demographic groups using GPS technology,” writes the 3M Graphics Market Center in their Fleet and Vehicle Graphics Guide.

    For example, if you want to target Baby Boomers with a senior-centric product or service, tour past one of Bakersfield’s senior centers or senior living communities. Trying to get your message in front of young up-and-coming professionals? Reroute to drive past California State University.

  • Parade advertising—Take part in one of Bakersfield’s exciting parade processions to generate thousands of local impressions in a single day.
  • Improve customer security and confidence on service calls—Marked fleet vehicles make it easy for customers to identify technicians and employees during deliveries and service calls, leading to better brand experiences, tighter security, and less time wasted with confirmation calls.
  • Leverage seasonal marketing strategies—Seasonal marketing makes your message more engaging, showing audiences you’re up to date and in the spirit of the season, and it capitalizes on natural changes in buyer behaviors that come with Christmas, Valentine’s Day, and other “commercial” holidays. With custom vehicle graphics, leveraging seasonal marketing strategy is easy and affordable, whether you choose to add onto your existing vehicle marketing materials or swap in something new.
  • Add wayfinding landmarks on the premises—When you park your vehicle on the premises, you add another conspicuous wayfinding landmark to help people find your business. You can also reposition your vehicle throughout the day to target peak traffic flows and cover any blind spots left by your static sign system.

Order Custom Vehicle Graphics In Bakersfield, CA: Get A Free Quote

Whenever you’re ready to make a statement, our custom vehicle graphics techs are standing by to help.

We offer full support with custom design, selecting specifications, printing, installation, maintenance, and removal. And if you’ve already got artwork in-hand, you can send it directly to our in-house graphics department at to get a jumpstart on your order.

We’ve helped hundreds of small businesses, corporate fleets, and auto enthusiasts take their messages on the road, and we can do the same for you.

To discuss your vision with a custom vehicle graphics expert and get a free quote on any order, you can:


Featured Custom Projects

What Our Customers Say

The Taft College Office of the President is incredibly lucky to have found TM Signs and Graphics in Bakersfield for our wide range of evolving signage needs, including large banners, small banners, display systems, and retail signage for Bookstore merchandise displays. TM Signs and Graphics' pricing is very competitive, and they have never missed a deadline. When the quality of the products is top-notch, customer service is so friendly and highly responsive, and pricing can't be beat, we have peace of mind knowing projects will be completed accurately and delivered on time. That says a whole lot in today's marketplace! Thank you, TM Signs and Graphics!

Susan Groveman Apr 4, 2023

We recently got a monument sign on Stockdale Hwy. We are happy with the work from TM Signs and Graphics. Trinh as President was very creative with lots of common sense and communicated well with our suggestions. We definitely recommend "TM Signs and Graphics" to some one who needs any signage project.

Susan Hyun MD Mar 3, 2023

Great customer service. Especially because of the fact I know nothing about signs or lights. Very helpful and very efficient.

Jacob Hernandez Feb 2, 2023

What a great company to work with! They communicate timely and answer any questions you have. Grateful to have them doing our company signs and will definitely reach out should we need anything else. Highly recommend!

Danielle Bak RV Dec 12, 2022

Amazing! they took my vision and brought it to life. they stayed in contact with me every step of the way and their pricing was very competitive! I will definitely be using them again!

Marcelina Bridges Nov 11, 2022

TM Signs and Graphics assisted in a sign project. They were honest, fair, reliable, and thorough. I was impressed by there designs and customer service. Ask for Mr. Moore, he is a true magician, he makes your ideas become reality. Again, please, if you have any future signage or graphic needs just give them a call, give them a chance, you will not go wrong. Thank you TM Signs for completing my project promptly!

Salvador Monarrez Oct 10, 2022

I had a great experience with the service I received from Michael, Trinh and TM signs and graphics. Their service was fast, high quality, and the price was affordable. I had informed TM signs and graphics that I needed the project done within a few days, so I was very impressed when it took them less than a weekend to get it done, and I was even more impressed when we spoke about the cost of the project (hint. hint. It was less than other quotes). I 100% recommend giving TM signs a try. I'm very pleased with the services they offer, and I will continue to use them in the future.

Jose Figueroa Oct 10, 2022

TM is the place if you need signage or table throws. They turned projects quickly and have great service standards! We'll definitely be using them in the future.

Cynthia Fidel Sep 9, 2022

Working with Mike was very easy. He communicated well and, once all the details were sorted out, the project was completed quickly. Mike had great feedback and was able to give good information to answer all my questions.

Jessica Halfacre Jul 7, 2022

I am the site super in charge of the sally beauty supplies store build in Bakersfield. Sean, John and Martin, the installers who worked on my site were extremely competent, efficient, and did a great job. Site super Jimmy Carroll

Jimmy Carroll Jun 6, 2022

Trinh Moore and the team at TM Signs and Graphics were great to work with. They have competitive pricing and were able to meet my project deadline.

Mirna Araceli Apr 4, 2022

Thank you so much TM Signs and Graphics. You made replacing and updating our window graphics and office pylon so simple. So affordable and professional at every step.

Keisha Tingey Apr 4, 2022

TM Signs and Graphics provided us with the signage for our trailer for our new company, Edge Solar and Electrical Solutions. We are extremely happy with the quality of work and the service.

Janet Jenkins Jan 1, 2022

Good design team. Experienced in the field and always willing to help

Arya Rovira Jan 1, 2022

Great company and service!! I was out of town for most of this process and Trinh & her company handled everything from permitting/install/inspection.

Charlotte Das Dec 12, 2021

We use TM Signs and Graphics for all of our products and we have been VERY impressed every time. They are quick and get everything spot on every time! As a business owner, I will always recommend them!

At Home Inspections Nov 11, 2021

Mike was great in getting us a brand new sign for our building! His service was great and the sign looks amazing! I'm glad I chose to work with TM Signs and Graphics for this project.

Andres Delgado Nov 11, 2021

Mike took the time to come to my business and discuss what would signs would be best for our new store, as well as options that helped us with cost. Our signs look great and couldn't be happier.

Track Time Hobbies Aug 8, 2021

Fleet decals came out great - easy , fast and great customer service highly recommended .

Eagle Mechanic Jun 6, 2021

Thank you Bakersfield Signs and Graphics for your hard work! The staff at Bakersfield Signs and Graphics was so helpful throughout the whole process. I highly recommend their services to anybody interested. - Director of Mission Development, Stewards Inc.

Gabe Arellano Apr 4, 2021

Bakersfield Signs & Graphics did an amazing job on Updating our Business Sign. Trinh was incredibly professional and thorough from the first step to the finished product. I would like to say Thank You to Trinh and the team for making this project very simple while using the best materials around. We will definitely be in touch for Future Projects! Thank you!

Adam Rendon Feb 2, 2021

Hats off to Trinh and her team. We needed new signage on quite a few of our office doors. Other companies we checked in with were not able to come out until the following week of our request, Trinh showed up within an hour to measure for what we needed. The work was performed within a few days perfectly! We would highly recommend giving this company an opportunity to earn your business. They did ours this time and future times to come.

North Bakersfield Toyota Jan 1, 2021

When the best man at my wedding was unable to make it last minute, Bakersfield Signs and Graphics came to the rescue. They custom made a cardboard cutout of the best man. It was a huge hit at my wedding and everyone loved it! They made it so fast and it looked exactly like the other groomsmen. I couldn't believe how well it turned out. Thank you so much for bringing some much needed laughs and fun during times like these.

Nicole Freeman Dec 12, 2020

BSG did a fantastic job re-designing the Yard Sign logo for ICO Gardening. The original picture was old and couldn't be used due to low resolution. They had to create a new one to the exact picture. They were quick and efficient in competing my order.

Dominique Nov 11, 2020
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