Custom Cabinet Signs: Think ‘Inside The Box’ For Better Branding

Custom Cabinet Signs: Think ‘Inside The Box’ For Better Branding

If you’re looking for new ways to boost your brand awareness, authority, and recall, try thinking inside the box!

Cabinet signs, commonly called box signs, are a timeless illuminated sign option that can give your business a serious branding edge.

With reference to 3 seminal marketing studies, today’s post runs down a few of the ways custom cabinet signs help take your branding campaign to new heights.

Read on to learn more, or call (661)-379-6545 to speak directly with a cabinet sign specialist in Bakersfield, CA.

Think Inside The Box: How Cabinet Signs Support Strong Branding

  • Cabinet signs give your message a big legibility boost. In one study by the Interdisciplinary Journal of Signage and Wayfinding, researchers found that sign recognition distances “tend to increase as sign luminance increases,” and internally-illuminated signs were especially effective in this regard, delivering a 40-60% increase in nighttime visibility over externally-illuminated alternatives (Bullough, 2017). Our cabinet signs are all internally illuminated and calibrated to catch eyes, so your brand message can jump out of the surrounding signscape and engage audiences from further away.
  • Cabinet signs are visually impressive. According to the American Shopper Study, nearly half (41%) of consumers make judgments about businesses based on the quality of their signs. With their impressive design, quality materials and construction, and prominent display, cabinet signs foster positive impressions and big brand authority.
  • Cabinet signs put the full color spectrum at your fingertips. In a report for the Journal of Advertising Research, Van Meurs & Aristoff (2009) noted how colorful signs “evoke images, ideas, and feelings” about brands, leading to faster brand recognition and a higher likelihood of successful customer recall when relevant product/service needs arise. Whether you’re looking to convey your brand’s commitment to environmental stewardship and eco-friendliness with natural green hues, or stimulate appetite and excitement with bold red lighting, our selection of cabinet sign materials and lighting options makes it easy to create any color.
  • Cabinet signs eliminate the risks of intrusive light and bad brand impressions. As per the Kern County sign code, “lighting of signs attached to buildings shall be arranged so as not to produce a glare on other properties in the vicinity, and the source of light shall not be visible from adjacent property or a public street.” Failing to meet these lighting requirements not only exposes your business to non-compliance fees; it also puts you at risk of souring your brand reputation with neighboring businesses and local community members, who may be annoyed by intrusive lighting/light pollution and glare. But when you use cabinet signs for your illuminated display, you never have to worry, as the lighting stays contained “inside the box,” illuminating your custom sign face without leaking where it isn’t wanted.

Get A Free Quote On Custom Cabinet Signs In Bakersfield, CA

TM Signs & Graphics is a trusted provider of cabinet sign solutions for better advertising, wayfinding, and business branding in Bakersfield, CA.

We carry a wide range of cabinet sign styles, all of which are completely customizable, and whatever you choose, we guarantee:

  • Practically limitless creative potential, made possible by the talents of our in-house designers, the power of our digital design software and printing capabilities, and our broad selection of cabinet sign materials and colors
  • Affordable purchase price and low operational costs, thanks to our one-stop shop savings, long-lasting materials, and investments in energy-efficient, low-cost LED lighting technology
  • Flawless installation, with full support with mounting, site selection, and sign code compliance from our in-house cabinet sign installers
  • Full support with your order, so your project moves effortlessly from ideation to installation, with no delays for permitting, design approvals/changes, or delivery

To explore our cabinet sign catalog and get a free quote on any order, you can:

References

Kellaris, J. J., & Machleit, K. A. (2016). Signage as marketing communication: A conceptual model and research propositions. Interdisciplinary Journal of Signage and Wayfinding, 1(1).

Oh, H., & Petrie, J. (2012). How do storefront window displays influence entering decisions of clothing stores?. Journal of Retailing and Consumer Services, 19(1), 27-35.

Van Meurs, L., & Aristoff, M. (2009). Split-second recognition: What makes outdoor advertising work? Journal of Advertising Research, 49(1), 82-92.

 

Back

Featured Custom Projects

What Our Customers Say

The Taft College Office of the President is incredibly lucky to have found TM Signs and Graphics in Bakersfield for our wide range of evolving signage needs, including large banners, small banners, display systems, and retail signage for Bookstore merchandise displays. TM Signs and Graphics' pricing is very competitive, and they have never missed a deadline. When the quality of the products is top-notch, customer service is so friendly and highly responsive, and pricing can't be beat, we have peace of mind knowing projects will be completed accurately and delivered on time. That says a whole lot in today's marketplace! Thank you, TM Signs and Graphics!

Susan Groveman Apr 4, 2023

We recently got a monument sign on Stockdale Hwy. We are happy with the work from TM Signs and Graphics. Trinh as President was very creative with lots of common sense and communicated well with our suggestions. We definitely recommend "TM Signs and Graphics" to some one who needs any signage project.

Susan Hyun MD Mar 3, 2023

Great customer service. Especially because of the fact I know nothing about signs or lights. Very helpful and very efficient.

Jacob Hernandez Feb 2, 2023

What a great company to work with! They communicate timely and answer any questions you have. Grateful to have them doing our company signs and will definitely reach out should we need anything else. Highly recommend!

Danielle Bak RV Dec 12, 2022

Amazing! they took my vision and brought it to life. they stayed in contact with me every step of the way and their pricing was very competitive! I will definitely be using them again!

Marcelina Bridges Nov 11, 2022

TM Signs and Graphics assisted in a sign project. They were honest, fair, reliable, and thorough. I was impressed by there designs and customer service. Ask for Mr. Moore, he is a true magician, he makes your ideas become reality. Again, please, if you have any future signage or graphic needs just give them a call, give them a chance, you will not go wrong. Thank you TM Signs for completing my project promptly!

Salvador Monarrez Oct 10, 2022

I had a great experience with the service I received from Michael, Trinh and TM signs and graphics. Their service was fast, high quality, and the price was affordable. I had informed TM signs and graphics that I needed the project done within a few days, so I was very impressed when it took them less than a weekend to get it done, and I was even more impressed when we spoke about the cost of the project (hint. hint. It was less than other quotes). I 100% recommend giving TM signs a try. I'm very pleased with the services they offer, and I will continue to use them in the future.

Jose Figueroa Oct 10, 2022

TM is the place if you need signage or table throws. They turned projects quickly and have great service standards! We'll definitely be using them in the future.

Cynthia Fidel Sep 9, 2022

Working with Mike was very easy. He communicated well and, once all the details were sorted out, the project was completed quickly. Mike had great feedback and was able to give good information to answer all my questions.

Jessica Halfacre Jul 7, 2022

I am the site super in charge of the sally beauty supplies store build in Bakersfield. Sean, John and Martin, the installers who worked on my site were extremely competent, efficient, and did a great job. Site super Jimmy Carroll

Jimmy Carroll Jun 6, 2022

Trinh Moore and the team at TM Signs and Graphics were great to work with. They have competitive pricing and were able to meet my project deadline.

Mirna Araceli Apr 4, 2022

Thank you so much TM Signs and Graphics. You made replacing and updating our window graphics and office pylon so simple. So affordable and professional at every step.

Keisha Tingey Apr 4, 2022

TM Signs and Graphics provided us with the signage for our trailer for our new company, Edge Solar and Electrical Solutions. We are extremely happy with the quality of work and the service.

Janet Jenkins Jan 1, 2022

Good design team. Experienced in the field and always willing to help

Arya Rovira Jan 1, 2022

Great company and service!! I was out of town for most of this process and Trinh & her company handled everything from permitting/install/inspection.

Charlotte Das Dec 12, 2021

We use TM Signs and Graphics for all of our products and we have been VERY impressed every time. They are quick and get everything spot on every time! As a business owner, I will always recommend them!

At Home Inspections Nov 11, 2021

Mike was great in getting us a brand new sign for our building! His service was great and the sign looks amazing! I'm glad I chose to work with TM Signs and Graphics for this project.

Andres Delgado Nov 11, 2021

Mike took the time to come to my business and discuss what would signs would be best for our new store, as well as options that helped us with cost. Our signs look great and couldn't be happier.

Track Time Hobbies Aug 8, 2021

Fleet decals came out great - easy , fast and great customer service highly recommended .

Eagle Mechanic Jun 6, 2021

Thank you Bakersfield Signs and Graphics for your hard work! The staff at Bakersfield Signs and Graphics was so helpful throughout the whole process. I highly recommend their services to anybody interested. - Director of Mission Development, Stewards Inc.

Gabe Arellano Apr 4, 2021

Bakersfield Signs & Graphics did an amazing job on Updating our Business Sign. Trinh was incredibly professional and thorough from the first step to the finished product. I would like to say Thank You to Trinh and the team for making this project very simple while using the best materials around. We will definitely be in touch for Future Projects! Thank you!

Adam Rendon Feb 2, 2021

Hats off to Trinh and her team. We needed new signage on quite a few of our office doors. Other companies we checked in with were not able to come out until the following week of our request, Trinh showed up within an hour to measure for what we needed. The work was performed within a few days perfectly! We would highly recommend giving this company an opportunity to earn your business. They did ours this time and future times to come.

North Bakersfield Toyota Jan 1, 2021

When the best man at my wedding was unable to make it last minute, Bakersfield Signs and Graphics came to the rescue. They custom made a cardboard cutout of the best man. It was a huge hit at my wedding and everyone loved it! They made it so fast and it looked exactly like the other groomsmen. I couldn't believe how well it turned out. Thank you so much for bringing some much needed laughs and fun during times like these.

Nicole Freeman Dec 12, 2020

BSG did a fantastic job re-designing the Yard Sign logo for ICO Gardening. The original picture was old and couldn't be used due to low resolution. They had to create a new one to the exact picture. They were quick and efficient in competing my order.

Dominique Nov 11, 2020
View Areas Served