Channel Letter Signs: 4 Ways To Light Up Your Brand Image In Bakersfield, CA

Channel Letter Signs: 4 Ways To Light Up Your Brand Image In Bakersfield, CA

Channel letter signs are one of the most popular signage options for Bakersfield’s biggest brands, corporations, and franchises, and for good reason.

Not only do they elevate and supersize your brand name and logo; channel letter signs also light up your brand message, which brings a number of proven benefits to your business.

For example, research by the Interdisciplinary Journal of Signage and Wayfinding reports how sign recognition distances “tend to increase as sign luminance increases,” so potential customers can see your brand and marketing message from further away (Bullough, 2017). As a result, channel letters consistently get recognized before unlit signage in sign advertising experiments, both during the day and at night.

Channel letter signs typically come in one of four different lighting styles, each with their own pros and cons, but which is best for your business?

Today’s post aims to answer this question. Read on to learn 4 different ways to light up your brand image with channel letter signs, or call (661)-379-6545 to speak directly with a member of our team in Bakersfield, CA.

Channel Letter Sign Options: 4 Ways To Light Up Your Brand Image

1. Halo-lit channel letter signs direct lighting to the back of the signboard, suspending your brand name in a nimbus of light. The letters themselves are opaque and non-illuminated, so your logo and message is silhouetted. This unique look supports strong branding for a variety of businesses, and it works especially well for simple vector-style logos where front illumination is not needed to identify the shape and image. It is generally not recommended if your building is made from reflective materials, or if you want your logo or lettering to be in a specific color.

Channel Letter Signs: 4 Ways to Light Up Your Brand Image in Bakersfield, CA

2. Face-lit channel letter signs are typically made from aluminum or acrylic, and they feature a transparent plastic front. Lighting components are placed inside the lettering for protection from the elements. The end result is a classic face-lit, internally-illuminated channel letter sign that offers unparalleled nighttime visibility, with research by the Interdisciplinary Journal of Signage and Wayfinding showing a 40-60% improvement in legibility over externally-illuminated signs (Bullough, 2017).

Channel Letter Signs: 4 Ways to Light Up Your Brand Image in Bakersfield, CA

3. Open face channel letter signs use clear face plates or leave the sign face exposed to reveal the LED strips inside, creating a nostalgic neon string-lighting effect that works great for classic companies, old-timey diners, and other throwback brands.

4. Front/back-lit channel letter signs combine the standard front-lit and halo options, giving you the best of both worlds: internally-illuminated visibility plus the unique visual impact and branding effect of haloed lighting.

Get A Free Quote On Custom Channel Letter Signs In Bakersfield, CA

Whenever you’re ready to go big and light up your brand image, our channel letter sign experts are standing by to help.

We carry all standard channel letter sign products, and everything in our catalog is completely customizable. Whatever you choose, and wherever your creative vision takes you, we guarantee quality design, flawless installation, and easy permitting, along with clear communications and responsive customer support, every step of the way.

To learn more and get a free quote on any custom channel letter sign order, you can:


Bullough, J. (2017). Factors affecting sign visibility, conspicuity, and legibility: Review and annotated bibliography. Interdisciplinary Journal of Signage and Wayfinding, 1(2), 2-25.


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The Taft College Office of the President is incredibly lucky to have found TM Signs and Graphics in Bakersfield for our wide range of evolving signage needs, including large banners, small banners, display systems, and retail signage for Bookstore merchandise displays. TM Signs and Graphics' pricing is very competitive, and they have never missed a deadline. When the quality of the products is top-notch, customer service is so friendly and highly responsive, and pricing can't be beat, we have peace of mind knowing projects will be completed accurately and delivered on time. That says a whole lot in today's marketplace! Thank you, TM Signs and Graphics!

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I had a great experience with the service I received from Michael, Trinh and TM signs and graphics. Their service was fast, high quality, and the price was affordable. I had informed TM signs and graphics that I needed the project done within a few days, so I was very impressed when it took them less than a weekend to get it done, and I was even more impressed when we spoke about the cost of the project (hint. hint. It was less than other quotes). I 100% recommend giving TM signs a try. I'm very pleased with the services they offer, and I will continue to use them in the future.

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BSG did a fantastic job re-designing the Yard Sign logo for ICO Gardening. The original picture was old and couldn't be used due to low resolution. They had to create a new one to the exact picture. They were quick and efficient in competing my order.

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