Window Graphics Guide: Boost ROI With Smart Planning And Site Selection

Window Graphics Guide: Boost ROI with Smart Planning and Site Selection

Window graphics are an incredible marketing asset, allowing businesses to transform plain panes into larger-than-life promotions. But if you want to maximize the returns on your marketing investment, you need to make sure your window graphics are protected and prominently displayed, and that all boils down to proper site selection.

With that in mind, today’s post shares a few tips to help you choose the best display area for your window graphics in Bakersfield, CA.

Read on to learn more, or call (661)-379-6545 to speak directly with a window graphics specialist in your area.

Avoid Extreme Temperatures, Excess Sunlight, And Humidity

Most window graphic products are available with a UV-resistant laminate, but it’s still a good idea to try to find a spot that won’t get baked in direct sunlight all day long. Excess sunlight not only increases the risks of your window graphics fading over time; it also creates glare that can discourage passersby from reading your message. Moreover, excess sun exposure goes hand-in-hand with high heat, and if your window gets hotter than 115°F during the day, it could negatively affect the adhesive.

To maximize your window graphics’ service life, it’s also a good idea to steer clear of areas with high humidity. When in doubt, ask our window graphic experts.

Place Your Window Graphics With Your Target Audience In Mind

How far away is your intended audience?

According to James Kellaris and Karen Machleit (2016), viewing distance influences “visibility, attention, recognition, legibility, and attendant processing of the information,” so it’s important to consider while planning your design and placement (p. 6).

For best results, the International Sign Association (ISA) recommends designing your window graphic lettering at least 1” tall for every 25 feet of intended viewing distance. If your windows are set back quite far from the sidewalk or roadway, make sure to scale the lettering up during the design phase.

You should also consider your audience’s eye level. If you’re targeting pedestrians walking right past your storefront, place your window graphics at head height to maximize impressions. If you’ve gone with a full window wrap, make sure the most important part of your message (e.g. the big offer, call-to-action, or eye-popping graphic) is at head height.

Use Negative Space: Give Your Messaging Room To Breathe

In a study for the Interdisciplinary Journal of Signage and Wayfinding, researchers found that cluttered sign systems place a high cognitive load on audiences, which led some viewers to

ignore them altogether.

Accordingly, for best results, you should space out your main messaging to avoid overwhelming your audience. That doesn’t mean you cannot put two window graphics side-by-side—on the contrary, stringing multiple window graphics together is a great way to create immersive branded space. But don’t cover your windows in text—nobody’s going to stop and read these big dissertations, and you end up burying the lead.

Here’s an example of a well-executed window graphics system that uses negative space and short, simple messaging to create a big visual impact, without a big visual workload:

Window Graphics Guide: Boost ROI with Smart Planning and Site Selection

Book A Free Window Graphics Consultation In Bakersfield, CA

Call (661)-379-6545 or request a consultation online to consult with our team and get a free quote on any window graphic order.

References

Kellaris, J. J., & Machleit, K. A. (2016). Signage as marketing communication: A conceptual model and research propositions. Interdisciplinary Journal of Signage and Wayfinding, 1(1).

McNeish, J. E. (2020). Retail signage during the COVID-19 pandemic. Interdisciplinary Journal of Signage and Wayfinding, 4(2), 67-89.

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What a great company to work with! They communicate timely and answer any questions you have. Grateful to have them doing our company signs and will definitely reach out should we need anything else. Highly recommend!

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TM Signs and Graphics assisted in a sign project. They were honest, fair, reliable, and thorough. I was impressed by there designs and customer service. Ask for Mr. Moore, he is a true magician, he makes your ideas become reality. Again, please, if you have any future signage or graphic needs just give them a call, give them a chance, you will not go wrong. Thank you TM Signs for completing my project promptly!

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I had a great experience with the service I received from Michael, Trinh and TM signs and graphics. Their service was fast, high quality, and the price was affordable. I had informed TM signs and graphics that I needed the project done within a few days, so I was very impressed when it took them less than a weekend to get it done, and I was even more impressed when we spoke about the cost of the project (hint. hint. It was less than other quotes). I 100% recommend giving TM signs a try. I'm very pleased with the services they offer, and I will continue to use them in the future.

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TM is the place if you need signage or table throws. They turned projects quickly and have great service standards! We'll definitely be using them in the future.

Cynthia Fidel
Sep, 2022

Working with Mike was very easy. He communicated well and, once all the details were sorted out, the project was completed quickly. Mike had great feedback and was able to give good information to answer all my questions.

Jessica Halfacre
Jul, 2022

I am the site super in charge of the sally beauty supplies store build in Bakersfield. Sean, John and Martin, the installers who worked on my site were extremely competent, efficient, and did a great job. Site super Jimmy Carroll

Jimmy Carroll
Jun, 2022

Trinh Moore and the team at TM Signs and Graphics were great to work with. They have competitive pricing and were able to meet my project deadline.

Mirna Araceli
Apr, 2022

Thank you so much TM Signs and Graphics. You made replacing and updating our window graphics and office pylon so simple. So affordable and professional at every step.

Keisha Tingey
Apr, 2022

TM Signs and Graphics provided us with the signage for our trailer for our new company, Edge Solar and Electrical Solutions. We are extremely happy with the quality of work and the service.

Janet Jenkins
Jan, 2022

Good design team. Experienced in the field and always willing to help

Arya Rovira
Jan, 2022

Great company and service!! I was out of town for most of this process and Trinh & her company handled everything from permitting/install/inspection.

Charlotte Das
Dec, 2021

We use TM Signs and Graphics for all of our products and we have been VERY impressed every time. They are quick and get everything spot on every time! As a business owner, I will always recommend them!

At Home Inspections
Nov, 2021

Mike was great in getting us a brand new sign for our building! His service was great and the sign looks amazing! I'm glad I chose to work with TM Signs and Graphics for this project.

Andres Delgado
Nov, 2021

Very Professional work, from creation to installation. Made my office feel complete. Definately recommend them.

Sandra Ramirez
Sep, 2021

Mike took the time to come to my business and discuss what would signs would be best for our new store, as well as options that helped us with cost. Our signs look great and couldn't be happier.

Track Time Hobbies
Aug, 2021

Fleet decals came out great - easy , fast and great customer service highly recommended .

Eagle Mechanic
Jun, 2021

Thank you Bakersfield Signs and Graphics for your hard work! The staff at Bakersfield Signs and Graphics was so helpful throughout the whole process. I highly recommend their services to anybody interested. - Director of Mission Development, Stewards Inc.

Gabe Arellano
Apr, 2021

Bakersfield Signs & Graphics did an amazing job on Updating our Business Sign. Trinh was incredibly professional and thorough from the first step to the finished product. I would like to say Thank You to Trinh and the team for making this project very simple while using the best materials around. We will definitely be in touch for Future Projects! Thank you!

Adam Rendon
Feb, 2021

Hats off to Trinh and her team. We needed new signage on quite a few of our office doors. Other companies we checked in with were not able to come out until the following week of our request, Trinh showed up within an hour to measure for what we needed. The work was performed within a few days perfectly! We would highly recommend giving this company an opportunity to earn your business. They did ours this time and future times to come.

North Bakersfield Toyota
Jan, 2021

When the best man at my wedding was unable to make it last minute, Bakersfield Signs and Graphics came to the rescue. They custom made a cardboard cutout of the best man. It was a huge hit at my wedding and everyone loved it! They made it so fast and it looked exactly like the other groomsmen. I couldn't believe how well it turned out. Thank you so much for bringing some much needed laughs and fun during times like these.

Nicole Freeman
Dec, 2020

BSG did a fantastic job re-designing the Yard Sign logo for ICO Gardening. The original picture was old and couldn't be used due to low resolution. They had to create a new one to the exact picture. They were quick and efficient in competing my order.

Dominique
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