Window graphics are an incredible marketing asset, allowing businesses to transform plain panes into larger-than-life promotions. But if you want to maximize the returns on your marketing investment, you need to make sure your window graphics are protected and prominently displayed, and that all boils down to proper site selection.
With that in mind, today’s post shares a few tips to help you choose the best display area for your window graphics in Bakersfield, CA.
Read on to learn more, or call (661)-379-6545 to speak directly with a window graphics specialist in your area.
Most window graphic products are available with a UV-resistant laminate, but it’s still a good idea to try to find a spot that won’t get baked in direct sunlight all day long. Excess sunlight not only increases the risks of your window graphics fading over time; it also creates glare that can discourage passersby from reading your message. Moreover, excess sun exposure goes hand-in-hand with high heat, and if your window gets hotter than 115°F during the day, it could negatively affect the adhesive.
To maximize your window graphics’ service life, it’s also a good idea to steer clear of areas with high humidity. When in doubt, ask our window graphic experts.
How far away is your intended audience?
According to James Kellaris and Karen Machleit (2016), viewing distance influences “visibility, attention, recognition, legibility, and attendant processing of the information,” so it’s important to consider while planning your design and placement (p. 6).
For best results, the International Sign Association (ISA) recommends designing your window graphic lettering at least 1” tall for every 25 feet of intended viewing distance. If your windows are set back quite far from the sidewalk or roadway, make sure to scale the lettering up during the design phase.
You should also consider your audience’s eye level. If you’re targeting pedestrians walking right past your storefront, place your window graphics at head height to maximize impressions. If you’ve gone with a full window wrap, make sure the most important part of your message (e.g. the big offer, call-to-action, or eye-popping graphic) is at head height.
In a study for the Interdisciplinary Journal of Signage and Wayfinding, researchers found that cluttered sign systems place a high cognitive load on audiences, which led some viewers to
ignore them altogether.
Accordingly, for best results, you should space out your main messaging to avoid overwhelming your audience. That doesn’t mean you cannot put two window graphics side-by-side—on the contrary, stringing multiple window graphics together is a great way to create immersive branded space. But don’t cover your windows in text—nobody’s going to stop and read these big dissertations, and you end up burying the lead.
Here’s an example of a well-executed window graphics system that uses negative space and short, simple messaging to create a big visual impact, without a big visual workload:
Call (661)-379-6545 or request a consultation online to consult with our team and get a free quote on any window graphic order.
Kellaris, J. J., & Machleit, K. A. (2016). Signage as marketing communication: A conceptual model and research propositions. Interdisciplinary Journal of Signage and Wayfinding, 1(1).
McNeish, J. E. (2020). Retail signage during the COVID-19 pandemic. Interdisciplinary Journal of Signage and Wayfinding, 4(2), 67-89.Back
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Working with Mike was very easy. He communicated well and, once all the details were sorted out, the project was completed quickly. Mike had great feedback and was able to give good information to answer all my questions.Jessica Halfacre Jul 7, 2022
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Trinh Moore and the team at TM Signs and Graphics were great to work with. They have competitive pricing and were able to meet my project deadline.Mirna Araceli Apr 4, 2022
Thank you so much TM Signs and Graphics. You made replacing and updating our window graphics and office pylon so simple. So affordable and professional at every step.Keisha Tingey Apr 4, 2022
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Good design team. Experienced in the field and always willing to helpArya Rovira Jan 1, 2022
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Mike took the time to come to my business and discuss what would signs would be best for our new store, as well as options that helped us with cost. Our signs look great and couldn't be happier.Track Time Hobbies Aug 8, 2021
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Thank you Bakersfield Signs and Graphics for your hard work! The staff at Bakersfield Signs and Graphics was so helpful throughout the whole process. I highly recommend their services to anybody interested. - Director of Mission Development, Stewards Inc.Gabe Arellano Apr 4, 2021
Bakersfield Signs & Graphics did an amazing job on Updating our Business Sign. Trinh was incredibly professional and thorough from the first step to the finished product. I would like to say Thank You to Trinh and the team for making this project very simple while using the best materials around. We will definitely be in touch for Future Projects! Thank you!Adam Rendon Feb 2, 2021
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BSG did a fantastic job re-designing the Yard Sign logo for ICO Gardening. The original picture was old and couldn't be used due to low resolution. They had to create a new one to the exact picture. They were quick and efficient in competing my order.Dominique Nov 11, 2020