What Building Signage Is Best For My Business? 5-Step Needs Assessment

What Building Signage is Best for My Business? 5-Step Needs Assessment

Choosing your brand’s flagship building signage can be tough, especially with so many different options on the market. But you don’t have to do it alone!

Read on to learn how to complete a quick building signage self-assessment, or call (661)-379-6545 to get personalized recommendations from a sign expert near you.

What Building Signage Is Best For Me? 5-Step Self-Assessment

1.   Where Is My Sign Going?

Not all sign types are suited for every space. Choosing your installation site early on will cut our massive sign catalog down to a manageable shortlist of options, and our team is standing by to

explain each of them to you in greater detail.

Looking for building signage to fill your store’s overhead “marquee” display? Channel letters, dimensional letters, restaurant signs, and business signs are a natural choice.

Conversely, if you want to turn a windowed facade into an on-premise billboard, window graphics, banners, and window signs can do the trick.

What about something freestanding that honors the concept of architectural integration, seamlessly tying into your building’s design? One of our custom monument signs or pylon signs would work perfectly!

2.   What Materials Suit This Sign Project?

At TM Signs & Graphics, your vision is our mission, no matter what materials are needed.

But while we carry all the most popular options, from solid stone and metal to lightweight vinyl and composite materials, not all sign materials will work for every sign project.

Knowing which options suit your needs will speed up the sign design process, and it will head off any costly permitting problems or structural issues down the line.

To determine which materials are right for your sign order, consider:

  • Your brand image—Certain materials convey meaning without words, triggering emotions and associations we can use to strengthen our brand identity. For example, metal conveys strength, security, industry, and modernity; glass-like acrylic conveys sophistication, purity, and cleanliness; stone conveys nature, permanence, and stability; wood conveys warmth, craftsmanship, growth, and tradition. If you need help choosing materials that fit your image, get in touch with our building signage experts.
  • Your sign budget—Your choice of sign materials could be the difference between a bargain and a big-ticket expense. For example, you might use carved foam in place of real wood or acrylic in place of glass. These substitute materials cost much less, and they’re significantly cheaper to transport and install. Whether you’re looking for budget-friendly options or the best materials money can buy, you’ll find it all at our shop.
  • Your display setting—If your building signage is within arms’ reach of your audience, or it spends the day bathing in full sunlight, you’ll need rugged and UV-resistant materials, like PVC, aluminum composite, or acrylic. Conversely, if your sign is exposed to very little inclement weather or wear-and-tear, you can use just about any sign material without worry.

For more help determining what materials suit your sign project, get in touch with our building signage experts.

3.   What Are My Business Hours?

Timing is everything, as they say, and this old saying applies to your sign selection, too.

Quite simply, if your business operates at nighttime, illuminated building signage is a must. Some popular options include channel letters, blade signs, and pylon signs.

But even if business hours end after dark, lighting can be worth the extra expense, as running illuminated signage overnight yields thousands of passive impressions that can help with local branding and wayfinding. And it’s more affordable than you might think, even with the extra permitting and installation costs factored in.

Only you can determine if illuminated building signage is right for you, but we can help!

4.   Who Is My Target Audience?

The more you know about your target audience, the easier it will be to choose the right sign.

For starters, you should know how fast they’re moving, as well as their angles of approach.

If your audience is driving, bigger is better. Pylon signs, monument signs, channel letters, dimensional letters, and supersized banners all fit the bill, while smaller signage cannot safely be read by passing motorists, even if the road points them straight at your marketing message.

However, if you’re advertising mostly to pedestrians walking past your store from a perpendicular angle, choosing channel letters or other front-facing signage would be a mistake, as these won’t be very visible until the last second. In this situation, blade signs will be much more effective, as they put your message directly in front of audiences moving in both directions, so they have time to spot, read, and act on your ad.

5.   What Kind Of Building Signage Do My Neighbors Have?

Unique signage is key for creating a memorable brand identity and generating impressions, as novelty and contrast are known to draw the eye.

Thus, if your neighbor is already using channel letters or large vertical hanging banners, it might be worth exploring alternative sign types.

That said, you should not feel limited in this regard, as our in-house team provides full customization, making it easy to stand out from the crowd with different materials, mounting styles, lighting options, finishes, colors, and cuts.

Get A Free Quote On Custom Building Signage In Bakersfield, CA

To schedule a personalized needs assessment, sign recommendation, and free quote, you can:


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What Our Customers Say

The Taft College Office of the President is incredibly lucky to have found TM Signs and Graphics in Bakersfield for our wide range of evolving signage needs, including large banners, small banners, display systems, and retail signage for Bookstore merchandise displays. TM Signs and Graphics' pricing is very competitive, and they have never missed a deadline. When the quality of the products is top-notch, customer service is so friendly and highly responsive, and pricing can't be beat, we have peace of mind knowing projects will be completed accurately and delivered on time. That says a whole lot in today's marketplace! Thank you, TM Signs and Graphics!

Susan Groveman Apr 4, 2023

We recently got a monument sign on Stockdale Hwy. We are happy with the work from TM Signs and Graphics. Trinh as President was very creative with lots of common sense and communicated well with our suggestions. We definitely recommend "TM Signs and Graphics" to some one who needs any signage project.

Susan Hyun MD Mar 3, 2023

Great customer service. Especially because of the fact I know nothing about signs or lights. Very helpful and very efficient.

Jacob Hernandez Feb 2, 2023

What a great company to work with! They communicate timely and answer any questions you have. Grateful to have them doing our company signs and will definitely reach out should we need anything else. Highly recommend!

Danielle Bak RV Dec 12, 2022

Amazing! they took my vision and brought it to life. they stayed in contact with me every step of the way and their pricing was very competitive! I will definitely be using them again!

Marcelina Bridges Nov 11, 2022

TM Signs and Graphics assisted in a sign project. They were honest, fair, reliable, and thorough. I was impressed by there designs and customer service. Ask for Mr. Moore, he is a true magician, he makes your ideas become reality. Again, please, if you have any future signage or graphic needs just give them a call, give them a chance, you will not go wrong. Thank you TM Signs for completing my project promptly!

Salvador Monarrez Oct 10, 2022

I had a great experience with the service I received from Michael, Trinh and TM signs and graphics. Their service was fast, high quality, and the price was affordable. I had informed TM signs and graphics that I needed the project done within a few days, so I was very impressed when it took them less than a weekend to get it done, and I was even more impressed when we spoke about the cost of the project (hint. hint. It was less than other quotes). I 100% recommend giving TM signs a try. I'm very pleased with the services they offer, and I will continue to use them in the future.

Jose Figueroa Oct 10, 2022

TM is the place if you need signage or table throws. They turned projects quickly and have great service standards! We'll definitely be using them in the future.

Cynthia Fidel Sep 9, 2022

Working with Mike was very easy. He communicated well and, once all the details were sorted out, the project was completed quickly. Mike had great feedback and was able to give good information to answer all my questions.

Jessica Halfacre Jul 7, 2022

I am the site super in charge of the sally beauty supplies store build in Bakersfield. Sean, John and Martin, the installers who worked on my site were extremely competent, efficient, and did a great job. Site super Jimmy Carroll

Jimmy Carroll Jun 6, 2022

Trinh Moore and the team at TM Signs and Graphics were great to work with. They have competitive pricing and were able to meet my project deadline.

Mirna Araceli Apr 4, 2022

Thank you so much TM Signs and Graphics. You made replacing and updating our window graphics and office pylon so simple. So affordable and professional at every step.

Keisha Tingey Apr 4, 2022

TM Signs and Graphics provided us with the signage for our trailer for our new company, Edge Solar and Electrical Solutions. We are extremely happy with the quality of work and the service.

Janet Jenkins Jan 1, 2022

Good design team. Experienced in the field and always willing to help

Arya Rovira Jan 1, 2022

Great company and service!! I was out of town for most of this process and Trinh & her company handled everything from permitting/install/inspection.

Charlotte Das Dec 12, 2021

We use TM Signs and Graphics for all of our products and we have been VERY impressed every time. They are quick and get everything spot on every time! As a business owner, I will always recommend them!

At Home Inspections Nov 11, 2021

Mike was great in getting us a brand new sign for our building! His service was great and the sign looks amazing! I'm glad I chose to work with TM Signs and Graphics for this project.

Andres Delgado Nov 11, 2021

Mike took the time to come to my business and discuss what would signs would be best for our new store, as well as options that helped us with cost. Our signs look great and couldn't be happier.

Track Time Hobbies Aug 8, 2021

Fleet decals came out great - easy , fast and great customer service highly recommended .

Eagle Mechanic Jun 6, 2021

Thank you Bakersfield Signs and Graphics for your hard work! The staff at Bakersfield Signs and Graphics was so helpful throughout the whole process. I highly recommend their services to anybody interested. - Director of Mission Development, Stewards Inc.

Gabe Arellano Apr 4, 2021

Bakersfield Signs & Graphics did an amazing job on Updating our Business Sign. Trinh was incredibly professional and thorough from the first step to the finished product. I would like to say Thank You to Trinh and the team for making this project very simple while using the best materials around. We will definitely be in touch for Future Projects! Thank you!

Adam Rendon Feb 2, 2021

Hats off to Trinh and her team. We needed new signage on quite a few of our office doors. Other companies we checked in with were not able to come out until the following week of our request, Trinh showed up within an hour to measure for what we needed. The work was performed within a few days perfectly! We would highly recommend giving this company an opportunity to earn your business. They did ours this time and future times to come.

North Bakersfield Toyota Jan 1, 2021

When the best man at my wedding was unable to make it last minute, Bakersfield Signs and Graphics came to the rescue. They custom made a cardboard cutout of the best man. It was a huge hit at my wedding and everyone loved it! They made it so fast and it looked exactly like the other groomsmen. I couldn't believe how well it turned out. Thank you so much for bringing some much needed laughs and fun during times like these.

Nicole Freeman Dec 12, 2020

BSG did a fantastic job re-designing the Yard Sign logo for ICO Gardening. The original picture was old and couldn't be used due to low resolution. They had to create a new one to the exact picture. They were quick and efficient in competing my order.

Dominique Nov 11, 2020
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