Point-of-purchase signs are effective tools for retail businesses in the Bakersfield–Delano area of California. Can point of purchase signs boost sales for your retail business?
Point-of-purchase signs—POP signs for short—are signs placed near the checkout lanes or cash registers of retail stores. They serve two purposes. First, they indicate where people can checkout the products they intend to buy. The checkout is a pretty important place in any retail environment; after all, it’s where customers give you their money, which is pretty much the whole point of running a business. That’s why you want that area to be as identifiable and recognizable as possible.
Second, POP signs can boost additional sales by showcasing other products. A good POP sign will also act as a product display. The products they display are typically what are known as “impulse buys”. These are inexpensive, usually small and, ideally, colorful or otherwise attractive items that people will see while they wait in line and will be tempted to throw into their shopping cart or basket. Many retail businesses in the Bakersfield–Delano area have seen significant upticks in sales of specific items after installing POP signs.
Each business will have different products that are best suited to display with their POP signs. POP signs are almost ubiquitous in grocery stores, so let’s start there. A grocery store in Arvin can use POP signs to display gum, mints, candy, chocolate bars, small bags of chips, newspapers, and small magazines, usually tabloids or celebrity gossip magazines. These are, in effect, junk food, or junk food for the mind at least. They come in small portions, so if somebody wants to have a small candy bar on the drive to their Arvin home or wants to read the latest stories on the Kardashian clan while waiting in line, they can do so easily and not feel too guilty about it.
Other retail stores can benefit from POP signs, too. A liquor store in Delano can boost sales by displaying small liquor bottles by the checkout, such as sample bottles of whiskey, tequila, or pre-mixed cocktails. Some POP signs have built-in refrigeration units. A Bakersfield drugstore can sell refrigerated energy drinks to customers waiting in line who need a quick pick-me-up.
TM Signs and Graphics can design, manufacture, and install high-quality point-of-purchase signs our clients in Arvin or anywhere else in the Bakersfield–Delano area of California. To learn more about point-of-purchase signs or to request a consultation, please contact us via our website or call 661-379-6545.
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