What’s best for business advertising: vinyl lettering or traditional signage?
The inconvenient truth is that there is no universal best sign solution. Every different product comes with unique pros and cons, and what works for you might not suit your neighbor.
But don’t worry—while there is no universal best, there is a best-for-you, and our local sign experts are standing by to help you find it.
Read on to learn a few instances where vinyl lettering is preferable to traditional signage for on-premise promotion, or call (661)-379-6545 to get personalized recommendations based on your unique budget, location, display area, and marketing goals.
Going big with traditional signage can get rather expensive, especially when you factor in the extra costs of transportation/delivery, installation, electrification, permitting, and maintenance.
For example, according to Blue Line Media, the average cost to rent a large billboard for 4 weeks in Bakersfield, CA is around $1500. And that’s assuming your design is locked in. The price of permanent, on-premise options can climb much higher.
In contrast, thanks to the efficiencies of our large format printing technology, large-scale vinyl lettering costs a fraction of the price. Not only is the purchase price much lower, but installing your vinyl lettering won’t cost you anything extra, and these signs impose no “operating costs” on the owner. Moreover, with a bit of maintenance, vinyl lettering can easily last for 3-5 years or more, giving you an even greater return on investment (ROI).
If your business location is blessed with lots of windowed frontage, it can be a shame to cover up the views with opaque signage, even if this prominent positioning guarantees plenty of impressions.
Vinyl lettering gives you the best of both worlds, transforming your windows into on-premise billboards, without blocking the view in or out of your business.
Vinyl lettering is also quicker to produce, more economical, and easier to install, using a simple peel-and-stick or wet application method, whereas traditional signage requires hanging fixtures, special adhesives, or freestanding structures to display.
Vinyl lettering is also great in this application because it comes in a variety of UV-resistant options, so you can soak up the sun without worry.
Most traditional sign types require permits for longterm display in Bakersfield, CA. In contrast, vinyl lettering is typically exempt from permitting requirements, although you will still need to follow the design standards stipulated by your local sign code. This makes vinyl lettering a fantastic option for advertising on short-notice, when you don’t have time to go through the process of applications, approvals, and variances.
If you’re working with a small “retail footprint,” vinyl lettering can level-up your in-store messaging without eating up any valuable floor space. This is important—in one study called “Impacts of Store Crowding on Shopping Behavior and Store Image,” researchers Lee et al. (2011) found that spatial crowding due to sign clutter greatly reduced sales, leading to marked reductions in time spent in store, impulse buying, and aisle table buying.
If you need spaceless solutions for your in-store system, look no further. Vinyl lettering adheres to just about any nonporous surface and rests perfectly flat and flush against it, without the protrusion, excess wiring, or ponderous freestanding base that comes along with many traditional sign types. You can go as big as you want without any worry about crowding your store space.
Likewise, if you’re trying to advertise to passersby on the sidewalk, but you don’t want to create clutter or trip anyone up with an A-frame or freestanding alternative, outward-facing vinyl lettering is a great option. It’s big enough to grab eyes and get your message across, and because it’s displayed indoors, you won’t have to worry about bad weather.
To learn more about the benefits of vinyl lettering and get a free quote on any order, call (661)-379-6545 or request a consultation using our online contact form.
References
Lee, S. Y., Kim, J. O., & Li, J. G. (2011). Impacts of store crowding on shopping behavior and store image. Journal of Asian Architecture and Building Engineering, 10(1), 133-140.
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TM Signs and Graphics in Bakersfield exceeded my expectations! I'm usually hesitant about ordering any prints for a business, due to the many variables that can affect its quality and especially color. As a designer, I appreciate their process and the top-notch quality of their deliverables. After trying many local print shops in Bakersfield, I can CONFIDENTLY say, TM Signs and Graphics is the friendliest and best printers town! They use vector files (.ai, .svg) for printing, setting them apart from other budget options nearby. TM Signs and Graphics is the way to go, recommend for superior results!
Miguel Rodriquez Apr 4, 2024
Mike took care of the whole process of getting our new sign on our building. The paperwork with the city/county, install and removal of the old signage. The end product looks great and communication and planning was smooth and easy. Definitely recommend for your signage needs.
Kyle Ruiz Apr 4, 2024
Great service, signs came out awesome!
Kim Baker Apr 4, 2024
TM Signs was extremely prompt and very easy to get in touch with. We would use them again for any local needs.
NWP Marketing Apr 4, 2024
Love the sign I ordered.
Courtney Bridges Apr 4, 2024
Really good customer service always willing to help with any questions highly recommended for any building signs for your business
Eulises Toscano Apr 4, 2024
Mike and his team did a great job of helping me understand the quality of the materials he quoted prior to moving forward and did a great job on the install. I recommend using this company
Anthony Tobin Mar 3, 2024
TM Signs and Graphics did a fantastic job of making our vision come to like. They took our concepts and created and installed them perfectly. From start to finish, this was a perfect project and we will be using them again for phase two of our project.
Jeremy Rowell Mar 3, 2024
Trinh and Mike did a wonderful job with our signs. Walked us through the process. Helped us with the design. Installation and permitting were perfect.
Mathnasium of Bakersfield Southwest Jan 1, 2024
We had a pretty outdated system for our building sign, something that a few vendors didn't want to deal with. Mike & his team took us on & figured out exactly what we needed. They executed the job timely & with care. The results brought us back looking ILLUMINATED!! We are very pleased & will keep them on speed dial for future needs. I would recommend TM Signs to everyone looking for a sign vendor; you wont be disappointed!
Alyssa Bryson Jan 1, 2024
I was thrilled to have done business with TM Signs because the work they did for me was simply amazing. The staff was cooperative and fulfilled my requests exactly as I wanted. The price of the signs we needed was much lower than any other provider. I would highly recommend TM Signs to anyone in need of signage for their business.
Samuel Snyder Jan 1, 2024
We worked with Mike to get a new interior sign for our office (Premier Eyecare) and are very pleased with the process and outcome. Mike communicated well while we were finalizing the design and the final product looks amazing! Very professional and exactly what we were looking for. I highly recommend!
Keith Miller Dec 12, 2023
I am super pleased doing business with TM Signs and Graphics. They have above and beyond superb customer service. We are just over the moon with the way things turned out-- the banners and tablecloths were awesome-- everybody appreciated them. I'll be endorsing this shop to all who need sign and graphic printing. Thanks a million, TM Signs and Graphics. 10 stars if there ever was such.
Cherie Lou Fernandez Oct 10, 2023
The Taft College Office of the President is incredibly lucky to have found TM Signs and Graphics in Bakersfield for our wide range of evolving signage needs, including large banners, small banners, display systems, and retail signage for Bookstore merchandise displays. TM Signs and Graphics' pricing is very competitive, and they have never missed a deadline. When the quality of the products is top-notch, customer service is so friendly and highly responsive, and pricing can't be beat, we have peace of mind knowing projects will be completed accurately and delivered on time. That says a whole lot in today's marketplace! Thank you, TM Signs and Graphics!
Susan Groveman Apr 4, 2023
We recently got a monument sign on Stockdale Hwy. We are happy with the work from TM Signs and Graphics. Trinh as President was very creative with lots of common sense and communicated well with our suggestions. We definitely recommend "TM Signs and Graphics" to some one who needs any signage project.
Susan Hyun MD Mar 3, 2023
Great customer service. Especially because of the fact I know nothing about signs or lights. Very helpful and very efficient.
Jacob Hernandez Feb 2, 2023
What a great company to work with! They communicate timely and answer any questions you have. Grateful to have them doing our company signs and will definitely reach out should we need anything else. Highly recommend!
Danielle Bak RV Dec 12, 2022
Amazing! they took my vision and brought it to life. they stayed in contact with me every step of the way and their pricing was very competitive! I will definitely be using them again!
Marcelina Bridges Nov 11, 2022
TM Signs and Graphics assisted in a sign project. They were honest, fair, reliable, and thorough. I was impressed by there designs and customer service. Ask for Mr. Moore, he is a true magician, he makes your ideas become reality. Again, please, if you have any future signage or graphic needs just give them a call, give them a chance, you will not go wrong. Thank you TM Signs for completing my project promptly!
Salvador Monarrez Oct 10, 2022
I had a great experience with the service I received from Michael, Trinh and TM signs and graphics. Their service was fast, high quality, and the price was affordable. I had informed TM signs and graphics that I needed the project done within a few days, so I was very impressed when it took them less than a weekend to get it done, and I was even more impressed when we spoke about the cost of the project (hint. hint. It was less than other quotes). I 100% recommend giving TM signs a try. I'm very pleased with the services they offer, and I will continue to use them in the future.
Jose Figueroa Oct 10, 2022
TM is the place if you need signage or table throws. They turned projects quickly and have great service standards! We'll definitely be using them in the future.
Cynthia Fidel Sep 9, 2022
Working with Mike was very easy. He communicated well and, once all the details were sorted out, the project was completed quickly. Mike had great feedback and was able to give good information to answer all my questions.
Jessica Halfacre Jul 7, 2022
Trinh Moore and the team at TM Signs and Graphics were great to work with. They have competitive pricing and were able to meet my project deadline.
Mirna Araceli Apr 4, 2022
Thank you so much TM Signs and Graphics. You made replacing and updating our window graphics and office pylon so simple. So affordable and professional at every step.
Keisha Tingey Apr 4, 2022
TM Signs and Graphics provided us with the signage for our trailer for our new company, Edge Solar and Electrical Solutions. We are extremely happy with the quality of work and the service.
Janet Jenkins Jan 1, 2022
Good design team. Experienced in the field and always willing to help
Arya Rovira Jan 1, 2022
Great company and service!! I was out of town for most of this process and Trinh & her company handled everything from permitting/install/inspection.
Charlotte Das Dec 12, 2021
We use TM Signs and Graphics for all of our products and we have been VERY impressed every time. They are quick and get everything spot on every time! As a business owner, I will always recommend them!
At Home Inspections Nov 11, 2021
Mike was great in getting us a brand new sign for our building! His service was great and the sign looks amazing! I'm glad I chose to work with TM Signs and Graphics for this project.
Andres Delgado Nov 11, 2021
Mike took the time to come to my business and discuss what would signs would be best for our new store, as well as options that helped us with cost. Our signs look great and couldn't be happier.
Track Time Hobbies Aug 8, 2021
Fleet decals came out great - easy , fast and great customer service highly recommended .
Eagle Mechanic Jun 6, 2021
Thank you Bakersfield Signs and Graphics for your hard work! The staff at Bakersfield Signs and Graphics was so helpful throughout the whole process. I highly recommend their services to anybody interested. - Director of Mission Development, Stewards Inc.
Gabe Arellano Apr 4, 2021
Bakersfield Signs & Graphics did an amazing job on Updating our Business Sign. Trinh was incredibly professional and thorough from the first step to the finished product. I would like to say Thank You to Trinh and the team for making this project very simple while using the best materials around. We will definitely be in touch for Future Projects! Thank you!
Adam Rendon Feb 2, 2021
Hats off to Trinh and her team. We needed new signage on quite a few of our office doors. Other companies we checked in with were not able to come out until the following week of our request, Trinh showed up within an hour to measure for what we needed. The work was performed within a few days perfectly! We would highly recommend giving this company an opportunity to earn your business. They did ours this time and future times to come.
North Bakersfield Toyota Jan 1, 2021
When the best man at my wedding was unable to make it last minute, Bakersfield Signs and Graphics came to the rescue. They custom made a cardboard cutout of the best man. It was a huge hit at my wedding and everyone loved it! They made it so fast and it looked exactly like the other groomsmen. I couldn't believe how well it turned out. Thank you so much for bringing some much needed laughs and fun during times like these.
Nicole Freeman Dec 12, 2020
BSG did a fantastic job re-designing the Yard Sign logo for ICO Gardening. The original picture was old and couldn't be used due to low resolution. They had to create a new one to the exact picture. They were quick and efficient in competing my order.
Dominique Nov 11, 2020