What’s best for business advertising: vinyl lettering or traditional signage?
The inconvenient truth is that there is no universal best sign solution. Every different product comes with unique pros and cons, and what works for you might not suit your neighbor.
But don’t worry—while there is no universal best, there is a best-for-you, and our local sign experts are standing by to help you find it.
Read on to learn a few instances where vinyl lettering is preferable to traditional signage for on-premise promotion, or call (661)-379-6545 to get personalized recommendations based on your unique budget, location, display area, and marketing goals.
Going big with traditional signage can get rather expensive, especially when you factor in the extra costs of transportation/delivery, installation, electrification, permitting, and maintenance.
For example, according to Blue Line Media, the average cost to rent a large billboard for 4 weeks in Bakersfield, CA is around $1500. And that’s assuming your design is locked in. The price of permanent, on-premise options can climb much higher.
In contrast, thanks to the efficiencies of our large format printing technology, large-scale vinyl lettering costs a fraction of the price. Not only is the purchase price much lower, but installing your vinyl lettering won’t cost you anything extra, and these signs impose no “operating costs” on the owner. Moreover, with a bit of maintenance, vinyl lettering can easily last for 3-5 years or more, giving you an even greater return on investment (ROI).
If your business location is blessed with lots of windowed frontage, it can be a shame to cover up the views with opaque signage, even if this prominent positioning guarantees plenty of impressions.
Vinyl lettering gives you the best of both worlds, transforming your windows into on-premise billboards, without blocking the view in or out of your business.
Vinyl lettering is also quicker to produce, more economical, and easier to install, using a simple peel-and-stick or wet application method, whereas traditional signage requires hanging fixtures, special adhesives, or freestanding structures to display.
Vinyl lettering is also great in this application because it comes in a variety of UV-resistant options, so you can soak up the sun without worry.
Most traditional sign types require permits for longterm display in Bakersfield, CA. In contrast, vinyl lettering is typically exempt from permitting requirements, although you will still need to follow the design standards stipulated by your local sign code. This makes vinyl lettering a fantastic option for advertising on short-notice, when you don’t have time to go through the process of applications, approvals, and variances.
If you’re working with a small “retail footprint,” vinyl lettering can level-up your in-store messaging without eating up any valuable floor space. This is important—in one study called “Impacts of Store Crowding on Shopping Behavior and Store Image,” researchers Lee et al. (2011) found that spatial crowding due to sign clutter greatly reduced sales, leading to marked reductions in time spent in store, impulse buying, and aisle table buying.
If you need spaceless solutions for your in-store system, look no further. Vinyl lettering adheres to just about any nonporous surface and rests perfectly flat and flush against it, without the protrusion, excess wiring, or ponderous freestanding base that comes along with many traditional sign types. You can go as big as you want without any worry about crowding your store space.
Likewise, if you’re trying to advertise to passersby on the sidewalk, but you don’t want to create clutter or trip anyone up with an A-frame or freestanding alternative, outward-facing vinyl lettering is a great option. It’s big enough to grab eyes and get your message across, and because it’s displayed indoors, you won’t have to worry about bad weather.
To learn more about the benefits of vinyl lettering and get a free quote on any order, call (661)-379-6545 or request a consultation using our online contact form.
Lee, S. Y., Kim, J. O., & Li, J. G. (2011). Impacts of store crowding on shopping behavior and store image. Journal of Asian Architecture and Building Engineering, 10(1), 133-140.Back
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