The promotional power of van wraps is widely known, but if you want to make the most of your vehicle marketing assets, you’ll need to tweak your ads to engage audiences on the move.
After all, drivers have very different viewing conditions than the average in-store shopper, moving at high speeds, and with only seconds to spare before they have to get their eyes back on the road. Drivers also see van wraps from a different perspective, being seated behind the wheel and locked in their lane, whereas pedestrians can walk right up and study your design from different angles.
If your goal is to advertise to motorists on the move, consider implementing the following van wrap design tips, or call (661)-379-6545 to discuss your unique marketing goals with our team.
Accordingly, for best results, keep it simple, sticking to clear, straightforward, sans-serif fonts whenever possible. If your brand vision calls for fancy fonts, be prepared to upsize your font, as Garvey et al. (2001) found these difficult fonts needed to be up to 4-times as larger to achieve equivalent legibility.
Obviously, we cannot control our van wraps’ surroundings out on the road, but we can minimize “visual noise” in our design by leaving plenty of negative space. By leaving some breathing room around your main messaging, you invite viewers to engage with your message, instead of scaring them away with a complicated wall of text and images, and you also make it easier to identify the most important parts. For more help implementing this tip, get in touch with our team.
To learn more tips to engage motorists on the move, and get a free quote on any custom van wrap, you can:
Akagi Y, Seo T, Motoda Y. (1996). Influence of visual environments on visibility of traffic signs. Transportation Research Record, 1553: 53-58.
Auffrey, C., & Hildebrandt, H. (2017). Do Motorists See Business Signs? Maybe. Maybe Not.: A Study of the Probability that Motorists View On-Premise Signs. Interdisciplinary Journal of Signage and Wayfinding, 1(2), 100-115.Back
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