Types Of Wayfinding Signs

Types Of Wayfinding Signs

What Is A Wayfinding Sign?

A wayfinding sign is an umbrella term referring to any sign that provides direction. They come in various shapes and sizes, have endless design options, and generally help people find your business, navigate your location, and facilitate a smooth experience.

There are a variety of different functions that wayfinding signs can serve.

Four Types Of Wayfinding Signs

A wayfinding sign can perform one of four purposes:

1. Identification Signs

These serve as landmarks to let people know that they have arrived at their destination.

2. Directional Signs

Directional signs are intended to direct people to a specific location. They often come in the form of arrow-shaped wall or floor decals, quite literally pointing the way.

3. Informational Signs

These signs provide information essential to the safe and successful navigation of a person’s location, such as hours of operation or areas of authorization.

4. Regulatory Signs

Regulatory signs reinforce rules, safety regulations, and privacy expectations like parking and construction zones or non-smoking areas.

Once you have an idea of the goal your wayfinding signage needs to achieve, you can begin to consider the types of signs that will help you do that.

Interior Wayfinding Signs

  • Acrylic Signs

Acrylic signs are highly customizable signs with tremendous design opportunities, cast in a glass-like polymer resin. These signs can elevate your branding with a clean and polished image. An eye-catching acrylic sign is an impactful way to let guests know they’ve arrived.

  • Floor Graphics

Direct visitors safely around your business with helpful floor graphics. Arrow and footstep-shaped graphics are especially effective at directing the flow of traffic through a space.

  • Directory Signs

If your business is located inside a shared space, a directory sign will provide visitors with essential information to help find you. This can include your business name, location within the building, suite or room number, phone number, etc.

Exterior Wayfinding Signs

  • Channel Letter Signs

Channel letter signs are comprised of individual, internally lit, three-dimensional letters, typically made of plastic or metal. These are amongst the most popular forms of signage because they increase visibility, especially during foggy or rainy days when visibility can be reduced. They allow your customer to find your location, rain or shine!

  • Monument Signs

A monument sign is a freestanding sign that sits independently on a solid, permanent base. These are ideal for businesses beside a busy road but with limited visibility. Since they aren’t attached to your building, you can put a monument sign in a place that will garner your business the most visibility.

  • Pole Signs

Pole signs can act as somewhat of a beacon to people from far distances, increasing visibility and directing traffic to your location. They often appear near highways, informing motorists of upcoming amenities. In recent years they have gained in popularity in other industries.

Regardless of what you hope to achieve with your business, there is a sign for that, and TM Signs and Graphics can help you create it. If your business is in Bakersfield or San Joaquin Valley and you’ve got questions about wayfinding, or any other type of signs, our helpful consultants have answers.

Call 661-379-6545 or click to request your consultation today!


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The Taft College Office of the President is incredibly lucky to have found TM Signs and Graphics in Bakersfield for our wide range of evolving signage needs, including large banners, small banners, display systems, and retail signage for Bookstore merchandise displays. TM Signs and Graphics' pricing is very competitive, and they have never missed a deadline. When the quality of the products is top-notch, customer service is so friendly and highly responsive, and pricing can't be beat, we have peace of mind knowing projects will be completed accurately and delivered on time. That says a whole lot in today's marketplace! Thank you, TM Signs and Graphics!

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We recently got a monument sign on Stockdale Hwy. We are happy with the work from TM Signs and Graphics. Trinh as President was very creative with lots of common sense and communicated well with our suggestions. We definitely recommend "TM Signs and Graphics" to some one who needs any signage project.

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