A wayfinding sign is an umbrella term referring to any sign that provides direction. They come in various shapes and sizes, have endless design options, and generally help people find your business, navigate your location, and facilitate a smooth experience.
There are a variety of different functions that wayfinding signs can serve.
A wayfinding sign can perform one of four purposes:
1. Identification Signs
These serve as landmarks to let people know that they have arrived at their destination.
2. Directional Signs
Directional signs are intended to direct people to a specific location. They often come in the form of arrow-shaped wall or floor decals, quite literally pointing the way.
3. Informational Signs
These signs provide information essential to the safe and successful navigation of a person’s location, such as hours of operation or areas of authorization.
4. Regulatory Signs
Regulatory signs reinforce rules, safety regulations, and privacy expectations like parking and construction zones or non-smoking areas.
Once you have an idea of the goal your wayfinding signage needs to achieve, you can begin to consider the types of signs that will help you do that.
Acrylic signs are highly customizable signs with tremendous design opportunities, cast in a glass-like polymer resin. These signs can elevate your branding with a clean and polished image. An eye-catching acrylic sign is an impactful way to let guests know they’ve arrived.
Direct visitors safely around your business with helpful floor graphics. Arrow and footstep-shaped graphics are especially effective at directing the flow of traffic through a space.
If your business is located inside a shared space, a directory sign will provide visitors with essential information to help find you. This can include your business name, location within the building, suite or room number, phone number, etc.
Channel letter signs are comprised of individual, internally lit, three-dimensional letters, typically made of plastic or metal. These are amongst the most popular forms of signage because they increase visibility, especially during foggy or rainy days when visibility can be reduced. They allow your customer to find your location, rain or shine!
A monument sign is a freestanding sign that sits independently on a solid, permanent base. These are ideal for businesses beside a busy road but with limited visibility. Since they aren’t attached to your building, you can put a monument sign in a place that will garner your business the most visibility.
Pole signs can act as somewhat of a beacon to people from far distances, increasing visibility and directing traffic to your location. They often appear near highways, informing motorists of upcoming amenities. In recent years they have gained in popularity in other industries.
Regardless of what you hope to achieve with your business, there is a sign for that, and TM Signs and Graphics can help you create it. If your business is in Bakersfield or San Joaquin Valley and you’ve got questions about wayfinding, or any other type of signs, our helpful consultants have answers.
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I am the site super in charge of the sally beauty supplies store build in Bakersfield. Sean, John and Martin, the installers who worked on my site were extremely competent, efficient, and did a great job. Site super Jimmy CarrollJimmy Carroll
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Thank you so much TM Signs and Graphics. You made replacing and updating our window graphics and office pylon so simple. So affordable and professional at every step.Keisha Tingey
Excellent service and quality :) Trinh was awesome to work with. Their expertise and creativity brought my vision for the in-office sign to life. I started with a small project to swap out the name of the previous owner on the roadside monument, which resulted in a clean and visible result. They listened and considered all my ideas and helpfully steered me in the right direction to get both an optimal and personal result. Patents and staff alike have complimented TM's work and I would recommend their team for anyone looking for a quality and thoughtful outcome.Brandon McCullough
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Good design team. Experienced in the field and always willing to helpArya Rovira
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Mike was great in getting us a brand new sign for our building! His service was great and the sign looks amazing! I'm glad I chose to work with TM Signs and Graphics for this project.Andres Delgado
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Mike took the time to come to my business and discuss what would signs would be best for our new store, as well as options that helped us with cost. Our signs look great and couldn't be happier.Track Time Hobbies
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Thank you Bakersfield Signs and Graphics for your hard work! The staff at Bakersfield Signs and Graphics was so helpful throughout the whole process. I highly recommend their services to anybody interested. - Director of Mission Development, Stewards Inc.Gabe Arellano
Bakersfield Signs & Graphics did an amazing job on Updating our Business Sign. Trinh was incredibly professional and thorough from the first step to the finished product. I would like to say Thank You to Trinh and the team for making this project very simple while using the best materials around. We will definitely be in touch for Future Projects! Thank you!Adam Rendon
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BSG did a fantastic job re-designing the Yard Sign logo for ICO Gardening. The original picture was old and couldn't be used due to low resolution. They had to create a new one to the exact picture. They were quick and efficient in competing my order.Dominique