Sign Psychology 101: How To Create Eye-Catching Trade Show Displays

Sign Psychology 101: How To Create Eye-Catching Trade Show Displays

Learn all about trade show displays and how to create an eye-catching and on-brand trade show exhibit that will help you succeed at your trade show.

The importance of trade show displays

Trade show displays are key to the success of many businesses. Trade shows allow businesses to interact with potential customers who have self-selected as being interested in their products or services. They also enable business owners to network with others in their industry and to build valuable B2B (business-to-business) relationships.

But to succeed at a trade show, you need an eye-catching and effective trade show display. You may not be able to decide where your trade show booth or area is located. You might be tucked away in the corner of the trade center or right in the middle of the action. What you can control is your trade show display. The right logo or graphics can catch people’s attention, attract them to your booth, and communicate the values and identity of your brand.

What signs are good for trade show displays?

You need trade show signs to identify your booth and you may need some to convey extra information. You want all your signs to be on-brand and to be visually appealing. To create such a display, you have several signage options, including:

Table Covers

Table covers and runners are can be utilized to display anything from your logo to photos. Produced in bright, colorful fabrics across a wide range of sizes and styles. We make it easy to add a polished look to any table top. Table covers and runners offer the perfect opportunity for additional messaging and branding with limited space. Very portable.

Sidewalk Signs

Despite the name, sidewalk signs aren’t just for sidewalks. One sidewalk sign that works for trade shows is the a-frame sign. A-frames, called such because when seen from the side they look like a capital “A”, display graphics in opposite directions, so they function as two different signs.


Backdrops bring your display areas boundaries to life. Those boring ropes are replaced by temporary walls that amp up your visibility. Sizes typically run up to 30 feet wide. Collapsible displays are super easy to transport and assemble. Backdrops provide fast and stylish ways to display messages in trade shows, events, retail environments and more.


Make an impact at outdoor events with a durable, weather-resistant tent. Available in a variety of sizes and styles with popup or tubular frame systems. There is a tent to fit any need. Messaging and branding is simple with custom printed graphics. Add additional messaging space to your outdoor display with accents. Tents and graphic walls allow for displaying at events in all weather.

Work With TM Signs And Graphics To Make Your Trade Show In The Bakersfield–Delano Area A Success.

At TM Signs and Graphics, we can design and manufacture high-quality trade show displays for clients in and near Bakersfield, CA. To learn more, please contact us via our website or call 661-379-6545.


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What a great company to work with! They communicate timely and answer any questions you have. Grateful to have them doing our company signs and will definitely reach out should we need anything else. Highly recommend!

Danielle Bak RV
Dec, 2022

Amazing! they took my vision and brought it to life. they stayed in contact with me every step of the way and their pricing was very competitive! I will definitely be using them again!

Marcelina Bridges
Nov, 2022

TM Signs and Graphics assisted in a sign project. They were honest, fair, reliable, and thorough. I was impressed by there designs and customer service. Ask for Mr. Moore, he is a true magician, he makes your ideas become reality. Again, please, if you have any future signage or graphic needs just give them a call, give them a chance, you will not go wrong. Thank you TM Signs for completing my project promptly!

Salvador Monarrez
Oct, 2022

I had a great experience with the service I received from Michael, Trinh and TM signs and graphics. Their service was fast, high quality, and the price was affordable. I had informed TM signs and graphics that I needed the project done within a few days, so I was very impressed when it took them less than a weekend to get it done, and I was even more impressed when we spoke about the cost of the project (hint. hint. It was less than other quotes). I 100% recommend giving TM signs a try. I'm very pleased with the services they offer, and I will continue to use them in the future.

Jose Figueroa
Oct, 2022

TM is the place if you need signage or table throws. They turned projects quickly and have great service standards! We'll definitely be using them in the future.

Cynthia Fidel
Sep, 2022

Working with Mike was very easy. He communicated well and, once all the details were sorted out, the project was completed quickly. Mike had great feedback and was able to give good information to answer all my questions.

Jessica Halfacre
Jul, 2022

I am the site super in charge of the sally beauty supplies store build in Bakersfield. Sean, John and Martin, the installers who worked on my site were extremely competent, efficient, and did a great job. Site super Jimmy Carroll

Jimmy Carroll
Jun, 2022

Trinh Moore and the team at TM Signs and Graphics were great to work with. They have competitive pricing and were able to meet my project deadline.

Mirna Araceli
Apr, 2022

Thank you so much TM Signs and Graphics. You made replacing and updating our window graphics and office pylon so simple. So affordable and professional at every step.

Keisha Tingey
Apr, 2022

TM Signs and Graphics provided us with the signage for our trailer for our new company, Edge Solar and Electrical Solutions. We are extremely happy with the quality of work and the service.

Janet Jenkins
Jan, 2022

Good design team. Experienced in the field and always willing to help

Arya Rovira
Jan, 2022

Great company and service!! I was out of town for most of this process and Trinh & her company handled everything from permitting/install/inspection.

Charlotte Das
Dec, 2021

We use TM Signs and Graphics for all of our products and we have been VERY impressed every time. They are quick and get everything spot on every time! As a business owner, I will always recommend them!

At Home Inspections
Nov, 2021

Mike was great in getting us a brand new sign for our building! His service was great and the sign looks amazing! I'm glad I chose to work with TM Signs and Graphics for this project.

Andres Delgado
Nov, 2021

Very Professional work, from creation to installation. Made my office feel complete. Definately recommend them.

Sandra Ramirez
Sep, 2021

Mike took the time to come to my business and discuss what would signs would be best for our new store, as well as options that helped us with cost. Our signs look great and couldn't be happier.

Track Time Hobbies
Aug, 2021

Fleet decals came out great - easy , fast and great customer service highly recommended .

Eagle Mechanic
Jun, 2021

Thank you Bakersfield Signs and Graphics for your hard work! The staff at Bakersfield Signs and Graphics was so helpful throughout the whole process. I highly recommend their services to anybody interested. - Director of Mission Development, Stewards Inc.

Gabe Arellano
Apr, 2021

Bakersfield Signs & Graphics did an amazing job on Updating our Business Sign. Trinh was incredibly professional and thorough from the first step to the finished product. I would like to say Thank You to Trinh and the team for making this project very simple while using the best materials around. We will definitely be in touch for Future Projects! Thank you!

Adam Rendon
Feb, 2021

Hats off to Trinh and her team. We needed new signage on quite a few of our office doors. Other companies we checked in with were not able to come out until the following week of our request, Trinh showed up within an hour to measure for what we needed. The work was performed within a few days perfectly! We would highly recommend giving this company an opportunity to earn your business. They did ours this time and future times to come.

North Bakersfield Toyota
Jan, 2021

When the best man at my wedding was unable to make it last minute, Bakersfield Signs and Graphics came to the rescue. They custom made a cardboard cutout of the best man. It was a huge hit at my wedding and everyone loved it! They made it so fast and it looked exactly like the other groomsmen. I couldn't believe how well it turned out. Thank you so much for bringing some much needed laughs and fun during times like these.

Nicole Freeman
Dec, 2020

BSG did a fantastic job re-designing the Yard Sign logo for ICO Gardening. The original picture was old and couldn't be used due to low resolution. They had to create a new one to the exact picture. They were quick and efficient in competing my order.

Nov, 2020
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