How Can I Use Signage To Promote My Business?

How Can I Use Signage to Promote My Business?

With so many different mediums available to help you spread the word about your growing business, it can be overwhelming to know which one is right for you. Signage is a practical, cost-effective, and highly customizable way to get your name out into the community and get you communicating with potential clients. Regardless of whether your aim is to grow your client base or advertise a sale or event, there are multiple ways that a solid signage-based campaign can help you achieve that goal.

Here are just a few of the different signage options available to you and how they can benefit your business.

Interior Signs

Vinyl window clings, and decals are an excellent way to make your valuable window space work for your business. Due to their cost-effective and highly customizable nature, window graphics effectively communicate sales, promotions, and events to your customers. Furthermore, they go on easy and remove even more effortlessly, making them a good option for temporary signage.

Lightweight, durable, and easy to use, banners are an excellent way to ensure that your brand message is always on display, no matter where your business takes you. You can use them to elevate trade show displays, communicate events, or provide directions.

There may be directory signs if your business is located in a building with many other residential or commercial tenants. These signs typically relay essential information to visitors, such as names, phone numbers, locations, and even directions to each tenant.

Exterior Signs

  • Pole/ Pylon Signs

Intended to increase visibility from far distances, pole and pylon signs are typically illuminated signs overlooking busy roads and highways. If your business is located next to either of these, pole and pylon signs can heavily increase visibility and attract many new clients and passersby.

  • Channel Lettering

Channel letter signs are created using internally illuminated, three-dimensional letters typically made of either metal or plastic. Channel letter signs can increase visibility, even in the fog or rain, making them the most popular signs used by every major retailer.

  • Wayfinding Signs

One of the best ways to attract new foot traffic and existing clients to your place of business is through the use of wayfinding signs. These can come in many different forms, from floor graphics to directory signs and more.

Vehicle Graphics

Vehicle decals and wraps are a highly effective advertising method as they are basically 24/7 mobile billboards. If you have a company vehicle that is driving all over Bakersfield and the San Joaquin Valley visiting clients, think of all the exposure your business would get with a full wrap, partial wrap, or vinyl decal. Not only are they an effective way to gain visibility, but they are durable and cost-effective, lasting five to seven years.

With so many excellent ways that signs can benefit your business, maybe it’s time you started looking for a local, reputable, and experienced sign shop. For the best full-service, locally owned and operated sign shop Bakersfield, CA, has to offer contact TM Signs and Graphics.

Call 661-379-6545 or click to request a consultation today!

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What Our Customers Say

TM is the place if you need signage or table throws. They turned projects quickly and have great service standards! We'll definitely be using them in the future.

Cynthia Fidel
Sep, 2022

Working with Mike was very easy. He communicated well and, once all the details were sorted out, the project was completed quickly. Mike had great feedback and was able to give good information to answer all my questions.

Jessica Halfacre
Jul, 2022

I am the site super in charge of the sally beauty supplies store build in Bakersfield. Sean, John and Martin, the installers who worked on my site were extremely competent, efficient, and did a great job. Site super Jimmy Carroll

Jimmy Carroll
Jun, 2022

Trinh Moore and the team at TM Signs and Graphics were great to work with. They have competitive pricing and were able to meet my project deadline.

Mirna Araceli
Apr, 2022

Thank you so much TM Signs and Graphics. You made replacing and updating our window graphics and office pylon so simple. So affordable and professional at every step.

Keisha Tingey
Apr, 2022

Excellent service and quality :) Trinh was awesome to work with. Their expertise and creativity brought my vision for the in-office sign to life. I started with a small project to swap out the name of the previous owner on the roadside monument, which resulted in a clean and visible result. They listened and considered all my ideas and helpfully steered me in the right direction to get both an optimal and personal result. Patents and staff alike have complimented TM's work and I would recommend their team for anyone looking for a quality and thoughtful outcome.

Brandon McCullough
Jan, 2022

TM Signs and Graphics provided us with the signage for our trailer for our new company, Edge Solar and Electrical Solutions. We are extremely happy with the quality of work and the service.

Janet Jenkins
Jan, 2022

Good design team. Experienced in the field and always willing to help

Arya Rovira
Jan, 2022

Great company and service!! I was out of town for most of this process and Trinh & her company handled everything from permitting/install/inspection.

Charlotte Das
Dec, 2021

We use TM Signs and Graphics for all of our products and we have been VERY impressed every time. They are quick and get everything spot on every time! As a business owner, I will always recommend them!

At Home Inspections
Nov, 2021

Mike was great in getting us a brand new sign for our building! His service was great and the sign looks amazing! I'm glad I chose to work with TM Signs and Graphics for this project.

Andres Delgado
Nov, 2021

Very Professional work, from creation to installation. Made my office feel complete. Definately recommend them.

Sandra Diaz
Sep, 2021

Mike took the time to come to my business and discuss what would signs would be best for our new store, as well as options that helped us with cost. Our signs look great and couldn't be happier.

Track Time Hobbies
Aug, 2021

Fleet decals came out great - easy , fast and great customer service highly recommended .

Eagle Mechanic
Jun, 2021

Thank you Bakersfield Signs and Graphics for your hard work! The staff at Bakersfield Signs and Graphics was so helpful throughout the whole process. I highly recommend their services to anybody interested. - Director of Mission Development, Stewards Inc.

Gabe Arellano
Apr, 2021

Bakersfield Signs & Graphics did an amazing job on Updating our Business Sign. Trinh was incredibly professional and thorough from the first step to the finished product. I would like to say Thank You to Trinh and the team for making this project very simple while using the best materials around. We will definitely be in touch for Future Projects! Thank you!

Adam Rendon
Feb, 2021

Hats off to Trinh and her team. We needed new signage on quite a few of our office doors. Other companies we checked in with were not able to come out until the following week of our request, Trinh showed up within an hour to measure for what we needed. The work was performed within a few days perfectly! We would highly recommend giving this company an opportunity to earn your business. They did ours this time and future times to come.

North Bakersfield Toyota
Jan, 2021

When the best man at my wedding was unable to make it last minute, Bakersfield Signs and Graphics came to the rescue. They custom made a cardboard cutout of the best man. It was a huge hit at my wedding and everyone loved it! They made it so fast and it looked exactly like the other groomsmen. I couldn't believe how well it turned out. Thank you so much for bringing some much needed laughs and fun during times like these.

Nicole Freeman
Dec, 2020

BSG did a fantastic job re-designing the Yard Sign logo for ICO Gardening. The original picture was old and couldn't be used due to low resolution. They had to create a new one to the exact picture. They were quick and efficient in competing my order.

Dominique
Nov, 2020
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