Find Your Voice With Vinyl Lettering: Create Bespoke Messaging On A Budget

Find Your Voice With Vinyl Lettering: Create Bespoke Messaging On A Budget

Whether you’re looking to attract new business, boost branding and conversions, or put the finishing touches on your interior design, vinyl lettering is a valuable and versatile solution that will neither take up space nor burn up your marketing budget.

Today’s post explains how custom vinyl lettering can bring your business all the promotional power of big-ticket signage for a fraction of the price. Read on to learn more, or call (661)-379-6545 to speak directly with a vinyl lettering designer in Bakersfield, CA.

Custom Vinyl Lettering: Promote On A Budget In Bakersfield, CA

If your current sign system is underperforming, or you’re a small business owner about to place your first sign order, vinyl lettering is a great place to start, allowing business owners to master the following “ABCs” of signage, even on a strict budget:

  • Attract new business—According to the American Shopper Study, 35.8% of US consumers have been convinced to visit new stores based purely on the quality of the company’s signage.

    If the numbers on your store traffic counters look a little low, it might be time to refresh or expand your existing sign system, and ordering vinyl lettering is one of the easiest ways to do it. Vinyl lettering orders are quick to produce, and they’re easily installed on a variety of surfaces, including existing signage, giving you the option to create all-new displays or update your current sign system for a low price.

  • Brand the business—Your business’s signage is its primary marketing communication. Research shows customers look to signage as “inferential cues” to inform their value-judgements about unfamiliar businesses, and more than 85% of respondents to the American Shopper Study agreed that signage conveys the character or personality of the brand (Kellaris & Machleit, 2016).

    If your current signage lacks character, your brand values are unclear, or you need to amplify your voice, vinyl lettering is a smart choice. TM Signs & Graphics carries Kern county’s largest selection of vinyl grades, finishes, fonts, and colors, and our in-house design team will help you find your voice with on-brand messaging, evocative color, and fonts that fit your personality.

  • Convert customers—According to the International Sign Association (ISA), on-premise signage is responsible for around 50% of our local business, as your “silent salespeople” work around-the-clock to boost brand authority and spread awareness about new products, services, and promotions.

    Whether you want to transform plain window panes into high-performance on-premise billboards, or you want to boost impulse buys with space-saving point of sale signage and aisle displays, vinyl lettering makes it easy to create messaging that converts.

When it comes to the “ABCs of signage,” vinyl lettering does it all, and it also does several things traditional signage cannot. Compared to many other business sign options, vinyl lettering is:

  • More versatile, being suitable for installation on windows, walls, floors, existing signage, and more
  • Less expensive, especially for large promotional messages
  • Easier to install, remove, and modify
  • Typically exempt from permitting requirements
  • Fully customizable
  • Space-saving, allowing you to brand your business without taking up any room in your store

Book A Free Quote On Custom Vinyl Lettering In Bakersfield, CA

Ready to put the finishing touches on your on-premise sign system or interior design? TM Signs & Graphics is here to help.

Vinyl lettering is already one of the most cost-efficient sign solutions on the market, but the team at TM Signs & Graphics can save you even more by:

  • Bundling vinyl lettering design, manufacturing, delivery, and installation costs together
  • Simplifying permitting requirements and guaranteeing compliance with the design standards stipulated in the Kern county Code of Ordinances
  • Streamlining your project with the Lean Six-Sigma method

To learn more about our vinyl lettering products and get a free quote on any order, you can call (661)-379-6545 or fill out our online contact form.


Kellaris, J. J., & Machleit, K. A. (2016). Signage as marketing communication: A conceptual model and research propositions. Interdisciplinary Journal of Signage and Wayfinding, 1(1).


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What Our Customers Say

The Taft College Office of the President is incredibly lucky to have found TM Signs and Graphics in Bakersfield for our wide range of evolving signage needs, including large banners, small banners, display systems, and retail signage for Bookstore merchandise displays. TM Signs and Graphics' pricing is very competitive, and they have never missed a deadline. When the quality of the products is top-notch, customer service is so friendly and highly responsive, and pricing can't be beat, we have peace of mind knowing projects will be completed accurately and delivered on time. That says a whole lot in today's marketplace! Thank you, TM Signs and Graphics!

Susan Groveman Apr 4, 2023

We recently got a monument sign on Stockdale Hwy. We are happy with the work from TM Signs and Graphics. Trinh as President was very creative with lots of common sense and communicated well with our suggestions. We definitely recommend "TM Signs and Graphics" to some one who needs any signage project.

Susan Hyun MD Mar 3, 2023

Great customer service. Especially because of the fact I know nothing about signs or lights. Very helpful and very efficient.

Jacob Hernandez Feb 2, 2023

What a great company to work with! They communicate timely and answer any questions you have. Grateful to have them doing our company signs and will definitely reach out should we need anything else. Highly recommend!

Danielle Bak RV Dec 12, 2022

Amazing! they took my vision and brought it to life. they stayed in contact with me every step of the way and their pricing was very competitive! I will definitely be using them again!

Marcelina Bridges Nov 11, 2022

TM Signs and Graphics assisted in a sign project. They were honest, fair, reliable, and thorough. I was impressed by there designs and customer service. Ask for Mr. Moore, he is a true magician, he makes your ideas become reality. Again, please, if you have any future signage or graphic needs just give them a call, give them a chance, you will not go wrong. Thank you TM Signs for completing my project promptly!

Salvador Monarrez Oct 10, 2022

I had a great experience with the service I received from Michael, Trinh and TM signs and graphics. Their service was fast, high quality, and the price was affordable. I had informed TM signs and graphics that I needed the project done within a few days, so I was very impressed when it took them less than a weekend to get it done, and I was even more impressed when we spoke about the cost of the project (hint. hint. It was less than other quotes). I 100% recommend giving TM signs a try. I'm very pleased with the services they offer, and I will continue to use them in the future.

Jose Figueroa Oct 10, 2022

TM is the place if you need signage or table throws. They turned projects quickly and have great service standards! We'll definitely be using them in the future.

Cynthia Fidel Sep 9, 2022

Working with Mike was very easy. He communicated well and, once all the details were sorted out, the project was completed quickly. Mike had great feedback and was able to give good information to answer all my questions.

Jessica Halfacre Jul 7, 2022

I am the site super in charge of the sally beauty supplies store build in Bakersfield. Sean, John and Martin, the installers who worked on my site were extremely competent, efficient, and did a great job. Site super Jimmy Carroll

Jimmy Carroll Jun 6, 2022

Trinh Moore and the team at TM Signs and Graphics were great to work with. They have competitive pricing and were able to meet my project deadline.

Mirna Araceli Apr 4, 2022

Thank you so much TM Signs and Graphics. You made replacing and updating our window graphics and office pylon so simple. So affordable and professional at every step.

Keisha Tingey Apr 4, 2022

TM Signs and Graphics provided us with the signage for our trailer for our new company, Edge Solar and Electrical Solutions. We are extremely happy with the quality of work and the service.

Janet Jenkins Jan 1, 2022

Good design team. Experienced in the field and always willing to help

Arya Rovira Jan 1, 2022

Great company and service!! I was out of town for most of this process and Trinh & her company handled everything from permitting/install/inspection.

Charlotte Das Dec 12, 2021

We use TM Signs and Graphics for all of our products and we have been VERY impressed every time. They are quick and get everything spot on every time! As a business owner, I will always recommend them!

At Home Inspections Nov 11, 2021

Mike was great in getting us a brand new sign for our building! His service was great and the sign looks amazing! I'm glad I chose to work with TM Signs and Graphics for this project.

Andres Delgado Nov 11, 2021

Mike took the time to come to my business and discuss what would signs would be best for our new store, as well as options that helped us with cost. Our signs look great and couldn't be happier.

Track Time Hobbies Aug 8, 2021

Fleet decals came out great - easy , fast and great customer service highly recommended .

Eagle Mechanic Jun 6, 2021

Thank you Bakersfield Signs and Graphics for your hard work! The staff at Bakersfield Signs and Graphics was so helpful throughout the whole process. I highly recommend their services to anybody interested. - Director of Mission Development, Stewards Inc.

Gabe Arellano Apr 4, 2021

Bakersfield Signs & Graphics did an amazing job on Updating our Business Sign. Trinh was incredibly professional and thorough from the first step to the finished product. I would like to say Thank You to Trinh and the team for making this project very simple while using the best materials around. We will definitely be in touch for Future Projects! Thank you!

Adam Rendon Feb 2, 2021

Hats off to Trinh and her team. We needed new signage on quite a few of our office doors. Other companies we checked in with were not able to come out until the following week of our request, Trinh showed up within an hour to measure for what we needed. The work was performed within a few days perfectly! We would highly recommend giving this company an opportunity to earn your business. They did ours this time and future times to come.

North Bakersfield Toyota Jan 1, 2021

When the best man at my wedding was unable to make it last minute, Bakersfield Signs and Graphics came to the rescue. They custom made a cardboard cutout of the best man. It was a huge hit at my wedding and everyone loved it! They made it so fast and it looked exactly like the other groomsmen. I couldn't believe how well it turned out. Thank you so much for bringing some much needed laughs and fun during times like these.

Nicole Freeman Dec 12, 2020

BSG did a fantastic job re-designing the Yard Sign logo for ICO Gardening. The original picture was old and couldn't be used due to low resolution. They had to create a new one to the exact picture. They were quick and efficient in competing my order.

Dominique Nov 11, 2020
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