Directional Signage: Guide Guests And Optimize The Customer Experience

Directional Signage:  Guide Guests And Optimize The Customer Experience

Whether you want to drive sales, boost brand image, or simplify wayfinding, quality directional signage is key. Today’s post reviews research on the impact directional signage can have on revenue, branding, and employee productivity, then explains how to start your order with no experience and just a few clicks.

Read on to learn more, or call (661)-379-6545 to speak directly with a directional signage specialist near you.

Optimize The Customer Experience With Directional Signage

Directional Signage:  Guide Guests and Optimize the Customer Experience

Directional signage is an integral part of any successful business.

After all, finding one’s way in a building is a prerequisite for successfully using that building, which makes effective wayfinding systems a prerequisite for successful sales.

Even if you’re selling the most coveted products on the planet, or you’ve already paid to convert a prospect into a buyer with effective ads, you cannot do business unless your customers can find you. According to the American Shopper Study, which surveyed over 100,000 US consumers, nearly two-thirds of shoppers (60.8%) routinely fail to find businesses they intend to visit due to inadequate directional signage.

These directional signage failures aren’t just costing you sales—they might also be hurting your brand image and even tanking your workers’ productivity.

In an integrative review of directional signage research published by Frontiers in Psychology, researchers Jamshidi et al. (2020) noted that “wayfinding difficulties are associated with negative psychological and physiological consequences.” In multiple studies, customers who struggled to find their way around big stores tended to develop negative views of the brand, leading to lower brand recall and decreased likelihood of positive recommendations to friends and family.

Additionally, Jamshidi et al. (2020) noted an association between poor directional signage systems and decreased worker productivity, as visitors were having to stop employees and ask for directions more often. If you’re tired of seeing your employees’ work hours spent providing wayfinding support instead of driving sales, it’s probably time to upgrade your directional signage. We can help!

Whether you want to boost sales, improve brand image, or increase employee productivity, it all depends on an effective directional signage system. With TM Signs & Graphics by your side, it’s easy. We’ve helped numerous Bakersfield businesses guide guests and optimize the customer experience with quality directional signage, and we can do the same for you.

Order Directional Signage In Bakersfield, CA: Get A Free Quote

TM Signs & Graphics is your one-stop shop for directional signage in Kern County, offering full-service support, complete customization, and all of the most popular sign products under one roof, including:

Whether you’re an experienced sign-buyer or you need a little direction of your own, ordering is easy.

From the moment you begin your free consultation, a directional signage specialist will be there to answer any questions and guide you through our comprehensive catalog.

After we learn a bit about your company, your customers, and your wayfinding goals, we’ll create a shortlist of directional signage recommendations, then help you customize your chosen sign until it satisfies your vision, along with any relevant ADA, OSHA, or local sign code requirements. Delivery and installation is included, and every consultation is free.

To get in touch with a directional signage specialist near you, you can:


Jamshidi, S., Ensafi, M., & Pati, D. (2020). Wayfinding in interior environments: an integrative review. Frontiers in Psychology, 11, 549628.


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What Our Customers Say

The Taft College Office of the President is incredibly lucky to have found TM Signs and Graphics in Bakersfield for our wide range of evolving signage needs, including large banners, small banners, display systems, and retail signage for Bookstore merchandise displays. TM Signs and Graphics' pricing is very competitive, and they have never missed a deadline. When the quality of the products is top-notch, customer service is so friendly and highly responsive, and pricing can't be beat, we have peace of mind knowing projects will be completed accurately and delivered on time. That says a whole lot in today's marketplace! Thank you, TM Signs and Graphics!

Susan Groveman Apr 4, 2023

We recently got a monument sign on Stockdale Hwy. We are happy with the work from TM Signs and Graphics. Trinh as President was very creative with lots of common sense and communicated well with our suggestions. We definitely recommend "TM Signs and Graphics" to some one who needs any signage project.

Susan Hyun MD Mar 3, 2023

Great customer service. Especially because of the fact I know nothing about signs or lights. Very helpful and very efficient.

Jacob Hernandez Feb 2, 2023

What a great company to work with! They communicate timely and answer any questions you have. Grateful to have them doing our company signs and will definitely reach out should we need anything else. Highly recommend!

Danielle Bak RV Dec 12, 2022

Amazing! they took my vision and brought it to life. they stayed in contact with me every step of the way and their pricing was very competitive! I will definitely be using them again!

Marcelina Bridges Nov 11, 2022

TM Signs and Graphics assisted in a sign project. They were honest, fair, reliable, and thorough. I was impressed by there designs and customer service. Ask for Mr. Moore, he is a true magician, he makes your ideas become reality. Again, please, if you have any future signage or graphic needs just give them a call, give them a chance, you will not go wrong. Thank you TM Signs for completing my project promptly!

Salvador Monarrez Oct 10, 2022

I had a great experience with the service I received from Michael, Trinh and TM signs and graphics. Their service was fast, high quality, and the price was affordable. I had informed TM signs and graphics that I needed the project done within a few days, so I was very impressed when it took them less than a weekend to get it done, and I was even more impressed when we spoke about the cost of the project (hint. hint. It was less than other quotes). I 100% recommend giving TM signs a try. I'm very pleased with the services they offer, and I will continue to use them in the future.

Jose Figueroa Oct 10, 2022

TM is the place if you need signage or table throws. They turned projects quickly and have great service standards! We'll definitely be using them in the future.

Cynthia Fidel Sep 9, 2022

Working with Mike was very easy. He communicated well and, once all the details were sorted out, the project was completed quickly. Mike had great feedback and was able to give good information to answer all my questions.

Jessica Halfacre Jul 7, 2022

I am the site super in charge of the sally beauty supplies store build in Bakersfield. Sean, John and Martin, the installers who worked on my site were extremely competent, efficient, and did a great job. Site super Jimmy Carroll

Jimmy Carroll Jun 6, 2022

Trinh Moore and the team at TM Signs and Graphics were great to work with. They have competitive pricing and were able to meet my project deadline.

Mirna Araceli Apr 4, 2022

Thank you so much TM Signs and Graphics. You made replacing and updating our window graphics and office pylon so simple. So affordable and professional at every step.

Keisha Tingey Apr 4, 2022

TM Signs and Graphics provided us with the signage for our trailer for our new company, Edge Solar and Electrical Solutions. We are extremely happy with the quality of work and the service.

Janet Jenkins Jan 1, 2022

Good design team. Experienced in the field and always willing to help

Arya Rovira Jan 1, 2022

Great company and service!! I was out of town for most of this process and Trinh & her company handled everything from permitting/install/inspection.

Charlotte Das Dec 12, 2021

We use TM Signs and Graphics for all of our products and we have been VERY impressed every time. They are quick and get everything spot on every time! As a business owner, I will always recommend them!

At Home Inspections Nov 11, 2021

Mike was great in getting us a brand new sign for our building! His service was great and the sign looks amazing! I'm glad I chose to work with TM Signs and Graphics for this project.

Andres Delgado Nov 11, 2021

Mike took the time to come to my business and discuss what would signs would be best for our new store, as well as options that helped us with cost. Our signs look great and couldn't be happier.

Track Time Hobbies Aug 8, 2021

Fleet decals came out great - easy , fast and great customer service highly recommended .

Eagle Mechanic Jun 6, 2021

Thank you Bakersfield Signs and Graphics for your hard work! The staff at Bakersfield Signs and Graphics was so helpful throughout the whole process. I highly recommend their services to anybody interested. - Director of Mission Development, Stewards Inc.

Gabe Arellano Apr 4, 2021

Bakersfield Signs & Graphics did an amazing job on Updating our Business Sign. Trinh was incredibly professional and thorough from the first step to the finished product. I would like to say Thank You to Trinh and the team for making this project very simple while using the best materials around. We will definitely be in touch for Future Projects! Thank you!

Adam Rendon Feb 2, 2021

Hats off to Trinh and her team. We needed new signage on quite a few of our office doors. Other companies we checked in with were not able to come out until the following week of our request, Trinh showed up within an hour to measure for what we needed. The work was performed within a few days perfectly! We would highly recommend giving this company an opportunity to earn your business. They did ours this time and future times to come.

North Bakersfield Toyota Jan 1, 2021

When the best man at my wedding was unable to make it last minute, Bakersfield Signs and Graphics came to the rescue. They custom made a cardboard cutout of the best man. It was a huge hit at my wedding and everyone loved it! They made it so fast and it looked exactly like the other groomsmen. I couldn't believe how well it turned out. Thank you so much for bringing some much needed laughs and fun during times like these.

Nicole Freeman Dec 12, 2020

BSG did a fantastic job re-designing the Yard Sign logo for ICO Gardening. The original picture was old and couldn't be used due to low resolution. They had to create a new one to the exact picture. They were quick and efficient in competing my order.

Dominique Nov 11, 2020
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