Commercial sign design isn’t just about aesthetics; it is “a significant component in a successful retail endeavor,” writes Ellis et al. (2012) in a groundbreaking study jointly commissioned by the International Sign Association and the Sign Users Council of California.
In fact, the results of their study, titled “The Economic Value of On-Premise Signage,” indicate that commercial signs are one of the most powerful known drivers of sales revenue, being “significantly more cost-effective than other types of advertising.”
As part of their research, Ellis et al. (2012) studied the impacts commercial signage had on the sales revenues of 162 businesses in Southern California. At the end of their report, they found that the addition of a single well-designed commercial sign increased sales revenues by 5 to 15 percent, which was “an impact greater than the increases brought on by a larger building, longer hours, or longevity at the location.”
Are your commercial signs performing on par? If you’ve recently added to your on-premise sign system and you’re not seeing these kinds of returns, there may be an issue with your commercial sign design.
But don’t worry—the team at TM Signs & Graphics is here to help! Whether you’re about to place your order or you need commercial sign remediation, we have the tools, experience, and training needed to optimize your design.
Read on to learn 3 design tips to stand out and drive more sales, or call (661)-379-6545 to speak directly with a commercial sign design specialist in Bakersfield, CA.
Instead of trying to squeeze all of your marketing messages onto a single sign, assign each commercial sign design one or two “jobs.” This is what we mean by “defining the role of your sign.” For example, your main storefront sign should only display your brand name and perhaps a logo, in order to facilitate wayfinding and support local branding. Leave the promotional information and business hours for your other on-premise signs.
Applying this simple principle will prevent your commercial sign design from being over cluttered, and it will make your message eminently more readable to passing audiences. If you need help setting a goal for your commercial sign design, just ask the experts in our design department!
As the old saying goes, repetition is the mother of learning. According to a meta-analysis of marketing research by the Journal of Advertising, “multiple exposures to an advertisement increase consumer awareness of the advertising message and facilitate consumer processing of the included information (Schmidt & Eisend, 2015, p. 415). Thus, the more your local audiences are exposed to your brand colors, logo, fonts, and voice, the more likely they are to spot, read, and act upon these messages in the future.
Staying consistent can be complicated, especially if you order from multiple shops, but at TM Signs & Graphics, it’s easy, thanks to the talents of our team and the power of our advanced color-matching technology.
For example, if your commercial sign was to be displayed against a concrete wall, you’d want to avoid gray tones with your font—you don’t want to blend in; you want to stand out! Cool grays pair well with cool blues, greens, and light purples, whereas warm grays better complement reds, oranges, and yellows.
To learn more about commercial sign design best practices and see some real results in Bakersfield, CA, you can call (661)-379-6545, email info@tmsignsandgraphics.com, or fill out our online contact form.
References
Ellis, S., Johnson, R., & Murphy, R. (2012). The economic value of on-premise signage. Sign Users Council of California / International Sign Association.
Schmidt, S. & Eisend, M. (2015). Advertising repetition: A meta-analysis on effective frequency in advertising. Journal of Advertising, 44(4), 415-428.
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We recently worked with TM Signs for new office signage, and we couldn't be happier with the results! Their team was professional and committed to delivering high-quality work. The installation was exactly what we envisioned. Thank you!
Karla Garcia Jan 1, 2025
Mike and his staff are a great team to work with from designing to illuminating our sign.
Luis Carmona Jan 1, 2025
We have used TM Signs with both of our business openings and they are extremely responsive, professional and attentive to detail. We will definitely be calling Mike when we open our third fitness studio 🙌🏼
Holly Sousa Jan 1, 2025
Great customer service, communication was outstanding. We love the banner, Thank you so much
Hember Ortiz (Hem Ortiz) Nov 11, 2024
We were very impressed with the professional and efficient service we received with TM Signs and Graphics. They were easy to reach and went over design concepts with us patiently. In the end we were very satisfied with our sign and would recommend them to everyone.
Elizabeth Shelton Oct 10, 2024
TM signs provided a great experience from start to finish. They don’t just ask for your artwork and slap something together. Trinh asks for details in order of importance, color codes, etc. The attention to detail is superior! Im so happy with my decision to use them. You will be too! Thanks again Trinh, John, and your team! Excellent job. My truck is beautiful and professional! Randy ArborCentric, LLC
Randy Alspaw Sep 9, 2024
Great Service from the entire team at TM Signs and Graphics. Quick Reponses and clear communication. The talented team was able to design and complete my sign quickly with little notice. Looking forward to using TM for our future signs.
Steve Errickson Aug 8, 2024
They did a great job. They was awesome knowledgeable. They kept me updated on every situation every neck and cranny. It was a great experience working with this team. And working with Trinh Moore was really helpful. She makes this experience easy..
Robert Yates Aug 8, 2024
Quality finished product. They were willing to work with me until the final version was to my liking.
Jacob Garber Aug 8, 2024
Thank you very much Trinh and team for your amazing work on this sign for my business. It looks great and is perfect in every way!
Brian Gonzalez Jul 7, 2024
Wonderful customer service. Super fast design and very accommodating with any changes or suggestions. Product came out great and would definitely use TM Signs again.
Deanna Barnes Jul 7, 2024
Amazing! They made our sign so beautiful inside our shop and we cannot thank them enough! Go here for any and all sign needs.
B Jul 7, 2024
We love our new building sign for our company. The service we received from Mike from the original contact, to the installation by Javier was very professional and met our expectations. If we needed another sign, we wouldn't hesitate to use them once again.
Kelly Oakes Jul 7, 2024
From the moment I walked into TM Signs & Graphics for a channel letters sign for my store, the experience has been nothing short of outstanding. Trinh and Mike provide exceptional customer service, they took the time to understand my business to ensure the design was not only eye-catching but also perfectly aligned with my brand. Communication throughout the entire process was superb. I was kept informed at every stage, from initial concept discussions to the final installation. This level of responsiveness made the entire experience smooth and worry-free. TM Signs & Graphics handled everything seamlessly, from design conception to installation, even taking care of all necessary county permits. This streamlined approach saved me valuable time and effort, allowing me to focus on the upcoming grand opening of my store. When the sign was finally installed, I was genuinely impressed. The look and build quality exceeded my expectations. The craftsmanship was evident, and the sign itself has become a standout feature, drawing positive attention to my business. If you're searching for high-quality signage coupled with excellent customer service and clear communication, TM Signs & Graphics is definitely the place to go. I highly recommend them to anyone seeking signage solutions that not only meet but exceed expectations. Thank you, Trinh and Mike, for your professionalism and dedication to delivering a superior product.
AquaFresh Bakersfield Jun 6, 2024
Mike was very responsive and helped us with our signage project, He is very passionate about his work, TM Signs took care of everything and got the permits and inspections done in time.
Sindhuja Pavuluru Jun 6, 2024
Very professional company, enjoyed working with TM Signs because they completed the work very timely and exactly to expectation.
Kabari Thomson Jun 6, 2024
These guys were awesome. Their online system allows you to view and approve your design and it's easy and straight forward. They showed up as scheduled and on-time. They were friendly and chatted with us while they worked. Our sign looks great. We also had a window sticker that we purchased elsewhere that we just could not get to stick on. These guys put it on for us free of charge. It was AWESOME!!
Admin2 KSCInc May 5, 2024
TM Signs and Graphics were great from start to finish. Polite and friendly professional staff. They all delivered on what they said they would do. Thx TM.
David Fuerbringer May 5, 2024
TM Signs and Graphics in Bakersfield exceeded my expectations! I'm usually hesitant about ordering any prints for a business, due to the many variables that can affect its quality and especially color. As a designer, I appreciate their process and the top-notch quality of their deliverables. After trying many local print shops in Bakersfield, I can CONFIDENTLY say, TM Signs and Graphics is the friendliest and best printers town! They use vector files (.ai, .svg) for printing, setting them apart from other budget options nearby. TM Signs and Graphics is the way to go, recommend for superior results!
Miguel Rodriquez Apr 4, 2024
Mike took care of the whole process of getting our new sign on our building. The paperwork with the city/county, install and removal of the old signage. The end product looks great and communication and planning was smooth and easy. Definitely recommend for your signage needs.
Kyle Ruiz Apr 4, 2024
Great service, signs came out awesome!
Kim Baker Apr 4, 2024
TM Signs was extremely prompt and very easy to get in touch with. We would use them again for any local needs.
NWP Marketing Apr 4, 2024
Love the sign I ordered.
Courtney Bridges Apr 4, 2024
Really good customer service always willing to help with any questions highly recommended for any building signs for your business
Eulises Toscano Apr 4, 2024
Mike and his team did a great job of helping me understand the quality of the materials he quoted prior to moving forward and did a great job on the install. I recommend using this company
Anthony Tobin Mar 3, 2024
TM Signs and Graphics did a fantastic job of making our vision come to like. They took our concepts and created and installed them perfectly. From start to finish, this was a perfect project and we will be using them again for phase two of our project.
Jeremy Rowell Mar 3, 2024
Trinh and Mike did a wonderful job with our signs. Walked us through the process. Helped us with the design. Installation and permitting were perfect.
Mathnasium of Bakersfield Southwest Jan 1, 2024
We had a pretty outdated system for our building sign, something that a few vendors didn't want to deal with. Mike & his team took us on & figured out exactly what we needed. They executed the job timely & with care. The results brought us back looking ILLUMINATED!! We are very pleased & will keep them on speed dial for future needs. I would recommend TM Signs to everyone looking for a sign vendor; you wont be disappointed!
Alyssa Bryson Jan 1, 2024
I was thrilled to have done business with TM Signs because the work they did for me was simply amazing. The staff was cooperative and fulfilled my requests exactly as I wanted. The price of the signs we needed was much lower than any other provider. I would highly recommend TM Signs to anyone in need of signage for their business.
Samuel Snyder Jan 1, 2024
We worked with Mike to get a new interior sign for our office (Premier Eyecare) and are very pleased with the process and outcome. Mike communicated well while we were finalizing the design and the final product looks amazing! Very professional and exactly what we were looking for. I highly recommend!
Keith Miller Dec 12, 2023
I am super pleased doing business with TM Signs and Graphics. They have above and beyond superb customer service. We are just over the moon with the way things turned out-- the banners and tablecloths were awesome-- everybody appreciated them. I'll be endorsing this shop to all who need sign and graphic printing. Thanks a million, TM Signs and Graphics. 10 stars if there ever was such.
Cherie Lou Fernandez Oct 10, 2023
The Taft College Office of the President is incredibly lucky to have found TM Signs and Graphics in Bakersfield for our wide range of evolving signage needs, including large banners, small banners, display systems, and retail signage for Bookstore merchandise displays. TM Signs and Graphics' pricing is very competitive, and they have never missed a deadline. When the quality of the products is top-notch, customer service is so friendly and highly responsive, and pricing can't be beat, we have peace of mind knowing projects will be completed accurately and delivered on time. That says a whole lot in today's marketplace! Thank you, TM Signs and Graphics!
Susan Groveman Apr 4, 2023
We recently got a monument sign on Stockdale Hwy. We are happy with the work from TM Signs and Graphics. Trinh as President was very creative with lots of common sense and communicated well with our suggestions. We definitely recommend "TM Signs and Graphics" to some one who needs any signage project.
Susan Hyun MD Mar 3, 2023
Great customer service. Especially because of the fact I know nothing about signs or lights. Very helpful and very efficient.
Jacob Hernandez Feb 2, 2023
What a great company to work with! They communicate timely and answer any questions you have. Grateful to have them doing our company signs and will definitely reach out should we need anything else. Highly recommend!
Danielle Bak RV Dec 12, 2022
Amazing! they took my vision and brought it to life. they stayed in contact with me every step of the way and their pricing was very competitive! I will definitely be using them again!
Marcelina Bridges Nov 11, 2022
TM Signs and Graphics assisted in a sign project. They were honest, fair, reliable, and thorough. I was impressed by there designs and customer service. Ask for Mr. Moore, he is a true magician, he makes your ideas become reality. Again, please, if you have any future signage or graphic needs just give them a call, give them a chance, you will not go wrong. Thank you TM Signs for completing my project promptly!
Salvador Monarrez Oct 10, 2022
I had a great experience with the service I received from Michael, Trinh and TM signs and graphics. Their service was fast, high quality, and the price was affordable. I had informed TM signs and graphics that I needed the project done within a few days, so I was very impressed when it took them less than a weekend to get it done, and I was even more impressed when we spoke about the cost of the project (hint. hint. It was less than other quotes). I 100% recommend giving TM signs a try. I'm very pleased with the services they offer, and I will continue to use them in the future.
Jose Figueroa Oct 10, 2022
TM is the place if you need signage or table throws. They turned projects quickly and have great service standards! We'll definitely be using them in the future.
Cynthia Fidel Sep 9, 2022
Working with Mike was very easy. He communicated well and, once all the details were sorted out, the project was completed quickly. Mike had great feedback and was able to give good information to answer all my questions.
Jessica Halfacre Jul 7, 2022
Trinh Moore and the team at TM Signs and Graphics were great to work with. They have competitive pricing and were able to meet my project deadline.
Mirna Araceli Apr 4, 2022
Thank you so much TM Signs and Graphics. You made replacing and updating our window graphics and office pylon so simple. So affordable and professional at every step.
Keisha Tingey Apr 4, 2022
TM Signs and Graphics provided us with the signage for our trailer for our new company, Edge Solar and Electrical Solutions. We are extremely happy with the quality of work and the service.
Janet Jenkins Jan 1, 2022
Good design team. Experienced in the field and always willing to help
Arya Rovira Jan 1, 2022
Great company and service!! I was out of town for most of this process and Trinh & her company handled everything from permitting/install/inspection.
C Das Dec 12, 2021
We use TM Signs and Graphics for all of our products and we have been VERY impressed every time. They are quick and get everything spot on every time! As a business owner, I will always recommend them!
At Home Inspections Nov 11, 2021
Mike was great in getting us a brand new sign for our building! His service was great and the sign looks amazing! I'm glad I chose to work with TM Signs and Graphics for this project.
Andres Delgado Nov 11, 2021
Mike took the time to come to my business and discuss what would signs would be best for our new store, as well as options that helped us with cost. Our signs look great and couldn't be happier.
Track Time Hobbies Aug 8, 2021