Commercial Sign Design: 3 Tips To Stand Out And Sell In Bakersfield, CA

Commercial Sign Design: 3 Tips to Stand Out and Sell in Bakersfield, CA

Commercial sign design isn’t just about aesthetics; it is “a significant component in a successful retail endeavor,” writes Ellis et al. (2012) in a groundbreaking study jointly commissioned by the International Sign Association and the Sign Users Council of California.

In fact, the results of their study, titled “The Economic Value of On-Premise Signage,” indicate that commercial signs are one of the most powerful known drivers of sales revenue, being “significantly more cost-effective than other types of advertising.”

As part of their research, Ellis et al. (2012) studied the impacts commercial signage had on the sales revenues of 162 businesses in Southern California. At the end of their report, they found that the addition of a single well-designed commercial sign increased sales revenues by 5 to 15 percent, which was “an impact greater than the increases brought on by a larger building, longer hours, or longevity at the location.”

Are your commercial signs performing on par? If you’ve recently added to your on-premise sign system and you’re not seeing these kinds of returns, there may be an issue with your commercial sign design.

But don’t worry—the team at TM Signs & Graphics is here to help! Whether you’re about to place your order or you need commercial sign remediation, we have the tools, experience, and training needed to optimize your design.

Read on to learn 3 design tips to stand out and drive more sales, or call (661)-379-6545 to speak directly with a commercial sign design specialist in Bakersfield, CA.

3 Ways To Level-up Your Commercial Sign Design In Bakersfield, CA

  1. Define the role of every sign. Cramming your brand name, promotional information, business hours, website URL, and major value propositions onto a single sign might be economical, but it’s not very effective. These cluttered commercial sign designs try to do it all, and they tend to fall flat, in part because they burden the reader with a heavy “cognitive load,” overwhelming your audience with dense blocks of text and multiple graphic elements. And when most people see complicated, overcrowded signs that require real cognitive effort to decipher, they just tune them out.

    Instead of trying to squeeze all of your marketing messages onto a single sign, assign each commercial sign design one or two “jobs.” This is what we mean by “defining the role of your sign.” For example, your main storefront sign should only display your brand name and perhaps a logo, in order to facilitate wayfinding and support local branding. Leave the promotional information and business hours for your other on-premise signs.

    Applying this simple principle will prevent your commercial sign design from being over cluttered, and it will make your message eminently more readable to passing audiences. If you need help setting a goal for your commercial sign design, just ask the experts in our design department!

  2. Strive for consistency. While it is important to differentiate your commercial sign design from your neighbors’, it is equally critical to keep your brand colors, fonts, and voice uniform. In other words, consistency is key in commercial sign design. But why?

    As the old saying goes, repetition is the mother of learning. According to a meta-analysis of marketing research by the Journal of Advertising, “multiple exposures to an advertisement increase consumer awareness of the advertising message and facilitate consumer processing of the included information (Schmidt & Eisend, 2015, p. 415). Thus, the more your local audiences are exposed to your brand colors, logo, fonts, and voice, the more likely they are to spot, read, and act upon these messages in the future.

    Staying consistent can be complicated, especially if you order from multiple shops, but at TM Signs & Graphics, it’s easy, thanks to the talents of our team and the power of our advanced color-matching technology.

  3. Keep the environment in mind. This point is not about eco-friendly practices, although you’ll find plenty of those at our shop; it’s about optimizing your commercial sign design to stand out from the surrounding environment. In most cases, this boils down to creating contrast between your sign and the background, which is just a matter of choosing colors that “clash” with the objects and natural features around it.

    For example, if your commercial sign was to be displayed against a concrete wall, you’d want to avoid gray tones with your font—you don’t want to blend in; you want to stand out! Cool grays pair well with cool blues, greens, and light purples, whereas warm grays better complement reds, oranges, and yellows.

Get More Help With Commercial Sign Design In Bakersfield, CA

To learn more about commercial sign design best practices and see some real results in Bakersfield, CA, you can call (661)-379-6545, email info@tmsignsandgraphics.com, or fill out our online contact form.

References

Ellis, S., Johnson, R., & Murphy, R. (2012). The economic value of on-premise signage. Sign Users Council of California / International Sign Association.

Schmidt, S. & Eisend, M. (2015). Advertising repetition: A meta-analysis on effective frequency in advertising. Journal of Advertising, 44(4), 415-428.

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What a great company to work with! They communicate timely and answer any questions you have. Grateful to have them doing our company signs and will definitely reach out should we need anything else. Highly recommend!

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TM Signs and Graphics assisted in a sign project. They were honest, fair, reliable, and thorough. I was impressed by there designs and customer service. Ask for Mr. Moore, he is a true magician, he makes your ideas become reality. Again, please, if you have any future signage or graphic needs just give them a call, give them a chance, you will not go wrong. Thank you TM Signs for completing my project promptly!

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I had a great experience with the service I received from Michael, Trinh and TM signs and graphics. Their service was fast, high quality, and the price was affordable. I had informed TM signs and graphics that I needed the project done within a few days, so I was very impressed when it took them less than a weekend to get it done, and I was even more impressed when we spoke about the cost of the project (hint. hint. It was less than other quotes). I 100% recommend giving TM signs a try. I'm very pleased with the services they offer, and I will continue to use them in the future.

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TM is the place if you need signage or table throws. They turned projects quickly and have great service standards! We'll definitely be using them in the future.

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Sep, 2022

Working with Mike was very easy. He communicated well and, once all the details were sorted out, the project was completed quickly. Mike had great feedback and was able to give good information to answer all my questions.

Jessica Halfacre
Jul, 2022

I am the site super in charge of the sally beauty supplies store build in Bakersfield. Sean, John and Martin, the installers who worked on my site were extremely competent, efficient, and did a great job. Site super Jimmy Carroll

Jimmy Carroll
Jun, 2022

Trinh Moore and the team at TM Signs and Graphics were great to work with. They have competitive pricing and were able to meet my project deadline.

Mirna Araceli
Apr, 2022

Thank you so much TM Signs and Graphics. You made replacing and updating our window graphics and office pylon so simple. So affordable and professional at every step.

Keisha Tingey
Apr, 2022

TM Signs and Graphics provided us with the signage for our trailer for our new company, Edge Solar and Electrical Solutions. We are extremely happy with the quality of work and the service.

Janet Jenkins
Jan, 2022

Good design team. Experienced in the field and always willing to help

Arya Rovira
Jan, 2022

Great company and service!! I was out of town for most of this process and Trinh & her company handled everything from permitting/install/inspection.

Charlotte Das
Dec, 2021

We use TM Signs and Graphics for all of our products and we have been VERY impressed every time. They are quick and get everything spot on every time! As a business owner, I will always recommend them!

At Home Inspections
Nov, 2021

Mike was great in getting us a brand new sign for our building! His service was great and the sign looks amazing! I'm glad I chose to work with TM Signs and Graphics for this project.

Andres Delgado
Nov, 2021

Very Professional work, from creation to installation. Made my office feel complete. Definately recommend them.

Sandra Ramirez
Sep, 2021

Mike took the time to come to my business and discuss what would signs would be best for our new store, as well as options that helped us with cost. Our signs look great and couldn't be happier.

Track Time Hobbies
Aug, 2021

Fleet decals came out great - easy , fast and great customer service highly recommended .

Eagle Mechanic
Jun, 2021

Thank you Bakersfield Signs and Graphics for your hard work! The staff at Bakersfield Signs and Graphics was so helpful throughout the whole process. I highly recommend their services to anybody interested. - Director of Mission Development, Stewards Inc.

Gabe Arellano
Apr, 2021

Bakersfield Signs & Graphics did an amazing job on Updating our Business Sign. Trinh was incredibly professional and thorough from the first step to the finished product. I would like to say Thank You to Trinh and the team for making this project very simple while using the best materials around. We will definitely be in touch for Future Projects! Thank you!

Adam Rendon
Feb, 2021

Hats off to Trinh and her team. We needed new signage on quite a few of our office doors. Other companies we checked in with were not able to come out until the following week of our request, Trinh showed up within an hour to measure for what we needed. The work was performed within a few days perfectly! We would highly recommend giving this company an opportunity to earn your business. They did ours this time and future times to come.

North Bakersfield Toyota
Jan, 2021

When the best man at my wedding was unable to make it last minute, Bakersfield Signs and Graphics came to the rescue. They custom made a cardboard cutout of the best man. It was a huge hit at my wedding and everyone loved it! They made it so fast and it looked exactly like the other groomsmen. I couldn't believe how well it turned out. Thank you so much for bringing some much needed laughs and fun during times like these.

Nicole Freeman
Dec, 2020

BSG did a fantastic job re-designing the Yard Sign logo for ICO Gardening. The original picture was old and couldn't be used due to low resolution. They had to create a new one to the exact picture. They were quick and efficient in competing my order.

Dominique
Nov, 2020
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