Commercial sign design isn’t just about aesthetics; it is “a significant component in a successful retail endeavor,” writes Ellis et al. (2012) in a groundbreaking study jointly commissioned by the International Sign Association and the Sign Users Council of California.
In fact, the results of their study, titled “The Economic Value of On-Premise Signage,” indicate that commercial signs are one of the most powerful known drivers of sales revenue, being “significantly more cost-effective than other types of advertising.”
As part of their research, Ellis et al. (2012) studied the impacts commercial signage had on the sales revenues of 162 businesses in Southern California. At the end of their report, they found that the addition of a single well-designed commercial sign increased sales revenues by 5 to 15 percent, which was “an impact greater than the increases brought on by a larger building, longer hours, or longevity at the location.”
Are your commercial signs performing on par? If you’ve recently added to your on-premise sign system and you’re not seeing these kinds of returns, there may be an issue with your commercial sign design.
But don’t worry—the team at TM Signs & Graphics is here to help! Whether you’re about to place your order or you need commercial sign remediation, we have the tools, experience, and training needed to optimize your design.
Read on to learn 3 design tips to stand out and drive more sales, or call (661)-379-6545 to speak directly with a commercial sign design specialist in Bakersfield, CA.
Instead of trying to squeeze all of your marketing messages onto a single sign, assign each commercial sign design one or two “jobs.” This is what we mean by “defining the role of your sign.” For example, your main storefront sign should only display your brand name and perhaps a logo, in order to facilitate wayfinding and support local branding. Leave the promotional information and business hours for your other on-premise signs.
Applying this simple principle will prevent your commercial sign design from being over cluttered, and it will make your message eminently more readable to passing audiences. If you need help setting a goal for your commercial sign design, just ask the experts in our design department!
As the old saying goes, repetition is the mother of learning. According to a meta-analysis of marketing research by the Journal of Advertising, “multiple exposures to an advertisement increase consumer awareness of the advertising message and facilitate consumer processing of the included information (Schmidt & Eisend, 2015, p. 415). Thus, the more your local audiences are exposed to your brand colors, logo, fonts, and voice, the more likely they are to spot, read, and act upon these messages in the future.
Staying consistent can be complicated, especially if you order from multiple shops, but at TM Signs & Graphics, it’s easy, thanks to the talents of our team and the power of our advanced color-matching technology.
For example, if your commercial sign was to be displayed against a concrete wall, you’d want to avoid gray tones with your font—you don’t want to blend in; you want to stand out! Cool grays pair well with cool blues, greens, and light purples, whereas warm grays better complement reds, oranges, and yellows.
To learn more about commercial sign design best practices and see some real results in Bakersfield, CA, you can call (661)-379-6545, email info@tmsignsandgraphics.com, or fill out our online contact form.
References
Ellis, S., Johnson, R., & Murphy, R. (2012). The economic value of on-premise signage. Sign Users Council of California / International Sign Association.
Schmidt, S. & Eisend, M. (2015). Advertising repetition: A meta-analysis on effective frequency in advertising. Journal of Advertising, 44(4), 415-428.
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The Taft College Office of the President is incredibly lucky to have found TM Signs and Graphics in Bakersfield for our wide range of evolving signage needs, including large banners, small banners, display systems, and retail signage for Bookstore merchandise displays. TM Signs and Graphics' pricing is very competitive, and they have never missed a deadline. When the quality of the products is top-notch, customer service is so friendly and highly responsive, and pricing can't be beat, we have peace of mind knowing projects will be completed accurately and delivered on time. That says a whole lot in today's marketplace! Thank you, TM Signs and Graphics!
Susan Groveman Apr 4, 2023
We recently got a monument sign on Stockdale Hwy. We are happy with the work from TM Signs and Graphics. Trinh as President was very creative with lots of common sense and communicated well with our suggestions. We definitely recommend "TM Signs and Graphics" to some one who needs any signage project.
Susan Hyun MD Mar 3, 2023
Great customer service. Especially because of the fact I know nothing about signs or lights. Very helpful and very efficient.
Jacob Hernandez Feb 2, 2023
What a great company to work with! They communicate timely and answer any questions you have. Grateful to have them doing our company signs and will definitely reach out should we need anything else. Highly recommend!
Danielle Bak RV Dec 12, 2022
Amazing! they took my vision and brought it to life. they stayed in contact with me every step of the way and their pricing was very competitive! I will definitely be using them again!
Marcelina Bridges Nov 11, 2022
TM Signs and Graphics assisted in a sign project. They were honest, fair, reliable, and thorough. I was impressed by there designs and customer service. Ask for Mr. Moore, he is a true magician, he makes your ideas become reality. Again, please, if you have any future signage or graphic needs just give them a call, give them a chance, you will not go wrong. Thank you TM Signs for completing my project promptly!
Salvador Monarrez Oct 10, 2022
I had a great experience with the service I received from Michael, Trinh and TM signs and graphics. Their service was fast, high quality, and the price was affordable. I had informed TM signs and graphics that I needed the project done within a few days, so I was very impressed when it took them less than a weekend to get it done, and I was even more impressed when we spoke about the cost of the project (hint. hint. It was less than other quotes). I 100% recommend giving TM signs a try. I'm very pleased with the services they offer, and I will continue to use them in the future.
Jose Figueroa Oct 10, 2022
TM is the place if you need signage or table throws. They turned projects quickly and have great service standards! We'll definitely be using them in the future.
Cynthia Fidel Sep 9, 2022
Working with Mike was very easy. He communicated well and, once all the details were sorted out, the project was completed quickly. Mike had great feedback and was able to give good information to answer all my questions.
Jessica Halfacre Jul 7, 2022
I am the site super in charge of the sally beauty supplies store build in Bakersfield. Sean, John and Martin, the installers who worked on my site were extremely competent, efficient, and did a great job. Site super Jimmy Carroll
Jimmy Carroll Jun 6, 2022
Trinh Moore and the team at TM Signs and Graphics were great to work with. They have competitive pricing and were able to meet my project deadline.
Mirna Araceli Apr 4, 2022
Thank you so much TM Signs and Graphics. You made replacing and updating our window graphics and office pylon so simple. So affordable and professional at every step.
Keisha Tingey Apr 4, 2022
TM Signs and Graphics provided us with the signage for our trailer for our new company, Edge Solar and Electrical Solutions. We are extremely happy with the quality of work and the service.
Janet Jenkins Jan 1, 2022
Good design team. Experienced in the field and always willing to help
Arya Rovira Jan 1, 2022
Great company and service!! I was out of town for most of this process and Trinh & her company handled everything from permitting/install/inspection.
Charlotte Das Dec 12, 2021
We use TM Signs and Graphics for all of our products and we have been VERY impressed every time. They are quick and get everything spot on every time! As a business owner, I will always recommend them!
At Home Inspections Nov 11, 2021
Mike was great in getting us a brand new sign for our building! His service was great and the sign looks amazing! I'm glad I chose to work with TM Signs and Graphics for this project.
Andres Delgado Nov 11, 2021
Mike took the time to come to my business and discuss what would signs would be best for our new store, as well as options that helped us with cost. Our signs look great and couldn't be happier.
Track Time Hobbies Aug 8, 2021
Fleet decals came out great - easy , fast and great customer service highly recommended .
Eagle Mechanic Jun 6, 2021
Thank you Bakersfield Signs and Graphics for your hard work! The staff at Bakersfield Signs and Graphics was so helpful throughout the whole process. I highly recommend their services to anybody interested. - Director of Mission Development, Stewards Inc.
Gabe Arellano Apr 4, 2021
Bakersfield Signs & Graphics did an amazing job on Updating our Business Sign. Trinh was incredibly professional and thorough from the first step to the finished product. I would like to say Thank You to Trinh and the team for making this project very simple while using the best materials around. We will definitely be in touch for Future Projects! Thank you!
Adam Rendon Feb 2, 2021
Hats off to Trinh and her team. We needed new signage on quite a few of our office doors. Other companies we checked in with were not able to come out until the following week of our request, Trinh showed up within an hour to measure for what we needed. The work was performed within a few days perfectly! We would highly recommend giving this company an opportunity to earn your business. They did ours this time and future times to come.
North Bakersfield Toyota Jan 1, 2021
When the best man at my wedding was unable to make it last minute, Bakersfield Signs and Graphics came to the rescue. They custom made a cardboard cutout of the best man. It was a huge hit at my wedding and everyone loved it! They made it so fast and it looked exactly like the other groomsmen. I couldn't believe how well it turned out. Thank you so much for bringing some much needed laughs and fun during times like these.
Nicole Freeman Dec 12, 2020
BSG did a fantastic job re-designing the Yard Sign logo for ICO Gardening. The original picture was old and couldn't be used due to low resolution. They had to create a new one to the exact picture. They were quick and efficient in competing my order.
Dominique Nov 11, 2020