If you own or are planning to open a store in the Bakersfield–Delano area of California, here are five effective retail signs to consider for your business.
A point-of-purchase, or POP, sign is kind of like two signs rolled into one. They are wayfinding signs – in that they help customers find the checkout area. But they’re also promotional signs because they help draw attention to and sell particular items.
Pointing customers toward the checkout makes it easier for them to give you their money, which is, after all, the whole point of a retail business. Furthermore, POP signs can be made with built-in or accompanying product displays. These are typically impulse buy products that customers might want to add to their basket or cart on their way to the cash register.
Dimensional letters, or 3D lettering, are individually crafted, three-dimensional letters you can use to spell out the name of your store, to brand interior spaces, or promote specific products or product lines within your store. Channel letters are the same, but they are illuminated. This makes channel letters easier to see from further away, as well as at night and in the rain.
Cabinet signs use a two-dimensional sign panel with a light fixture situated behind it, projecting through the panel. These signs can’t make text stand out the same way channel letters can, but they’re better for conveying complex graphics and images, as well as a lot of text. Another benefit is that if you ever want to change what the sign says, you can just commission a new sign panel, you don’t have to buy a whole new sign.
Banners are great temporary and supplemental retail signs. You can use a banner to promote your grand opening, an annual sale, or to promote a specific product or product line.
If your store has a front window, you can use it to identify your business, promote your brand, and advertise specific products. At TM Signs and Graphics, we make eco-friendly window lettering and graphics that won’t damage your window.
At TM Signs and Graphics, we design, manufacture, and install signs for retail businesses in Bakersfield, Lake Isabella, Shafter, Delano, and anywhere else in Kern County. We also make a wide variety of other signs for other types of businesses and organizations. To learn more, please get in touch with us via our website or call 661-379-6545.Back
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TM Signs and Graphics assisted in a sign project. They were honest, fair, reliable, and thorough. I was impressed by there designs and customer service. Ask for Mr. Moore, he is a true magician, he makes your ideas become reality. Again, please, if you have any future signage or graphic needs just give them a call, give them a chance, you will not go wrong. Thank you TM Signs for completing my project promptly!Salvador Monarrez
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Working with Mike was very easy. He communicated well and, once all the details were sorted out, the project was completed quickly. Mike had great feedback and was able to give good information to answer all my questions.Jessica Halfacre
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Good design team. Experienced in the field and always willing to helpArya Rovira
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Bakersfield Signs & Graphics did an amazing job on Updating our Business Sign. Trinh was incredibly professional and thorough from the first step to the finished product. I would like to say Thank You to Trinh and the team for making this project very simple while using the best materials around. We will definitely be in touch for Future Projects! Thank you!Adam Rendon
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