4 Data Driven Logo Design Practices: Brand Better In Bakersfield, CA

4 Data Driven Logo Design Practices: Brand Better In Bakersfield, CA

The quality of a company’s logo design can make or break the business, especially those relying on walk-ins, efficient wayfinding, and brick-and-mortar branding to drive sales.

And yet, some owners’ approach to logo design leaves much to be desired, as they rely on templates, trial-and-error, or simply copying the competition to develop their brand image.

This is unfortunate, especially considering the wealth of logo design research available to us in 2023. Why roll the dice on your logo design when there’s very clear data on what works (and what doesn’t)?

Admittedly, getting access to marketing research and signage journals can be tough, but the team at TM Signs & Graphics is here to help!

Read on to review 4 data-driven tips for better logo designs, or call (661)-379-6545 to speak directly with a logo design expert in Bakersfield, CA.

Logo Design Best Practices: 4 Data-Driven Tips For Better Branding

  1. Stick with solid fonts. Outline fonts—where the letter is outlined but not “filled in,” leaving the substrate showing through the character—are usually harder to read than solid, filled-in fonts. In fact, in one study by the Interdisciplinary Journal of Signage and Wayfinding, researchers found outline fonts had to be almost twice the size of solid fonts (1.8x) to achieve equivalent legibility ratings (Bullough, 2017). Accordingly, unless you’re planning on supersizing your brand message, stick with solid fonts for superior readability.
  2. Think outside the design to create external contrast. When beginning the logo design process, it’s easy to lose the forest for the trees, dialing in 100% on the self-contained design without thinking about how it fits into the actual display area.

    Obviously, this is a big mistake. As Bullough (2017) tells us, “the contrast between a sign and its immediate background is the primary determinant of one’s ability to detect the sign, perhaps more than size.” In other words, if you want your sign to stand out and be seen, it needs to contrast sharply with its immediate background and surroundings. Thus, if your sign is displayed against a red bricked wall, try to incorporate high-contrast colors, like white, cyan, mint-green, and gray. Using ruddy-red for the font in your sign design would be a mistake, negatively affecting readability and greatly reducing the odds of your sign being spotted.

  3. Reinforce your branding at every opportunity. In one study for the Journal of Advertising, Schmidt & Eisend (2015) noted how “multiple exposures to an advertisement increase consumer awareness of the advertising message and facilitate consumer processing of the included information” (P. 415).

    Put another way, in the words of famed Author Zig Ziglar, “repetition is the mother of learning, the father of action, which makes it the architect of accomplishment.” If you want your audience to see, read, and remember your brand message, you should aim for “multiple exposures” to your brand materials.

    Of course, this doesn’t mean you should spam your logo or verbatim message; instead, look for ways to use (and reuse) your brand’s color palette, incorporate different images with the same feel, or find a font that evokes your brand identity.

  4. Use large, centrally-placed logos. In one study by the Journal of Advertising Research, van Meurs & Aristoff (2009) found “logos enhance the speed of brand recognition, unless they are placed in the bottom right corner” (p. 85). They also found big logo designs worked best, with the fastest brand recognition seen when the design occupied “at least one-third of the available space” (p. 85). Accordingly, go big with your graphics and keep them far from the bottom-right corner of your logo design!

Brand Better In Bakersfield, CA: Book A Logo Design Consultation

You’ve reviewed the research, perused our portfolio, and started dreaming up the perfect logo design. Now’s the time to get in touch with our team and bring your vision to life!

Whether you’re starting from scratch or coming to us with artwork in-hand, our in-house experts will:

  • Identify potential areas of improvement or opportunities to expand on your vision
  • Help you incorporate marketing best practices and data-driven graphic design tips
  • Ensure your logo design is 100% compliant with relevant sign codes
  • Flawlessly reproduce your logo design on the sign face or product of your choosing

And the support doesn’t stop once your logo design is done. We can also help you with sign selection, site scouting, permitting, installation, maintenance, and more.

To book a free logo design consultation and get a free quote on your next sign project, you can:

References

Bullough, J. (2017). Factors affecting sign visibility, conspicuity, and legibility: Review and annotated bibliography. Interdisciplinary Journal of Signage and Wayfinding, 1(2), 2-25.

Schmidt, S. & Eisend, M. (2015). Advertising repetition: A meta-analysis on effective frequency in advertising. Journal of Advertising, 44(4), 415-428.

Van Meurs, L., & Aristoff, M. (2009). Split-second recognition: What makes outdoor advertising work? Journal of Advertising Research, 49(1), 82-92.

Back

Featured Custom Projects

What Our Customers Say

Mike was very responsive and helped us with our signage project, He is very passionate about his work, TM Signs took care of everything and got the permits and inspections done in time.

Sindhuja Pavuluru Jun 6, 2024

Very professional company, enjoyed working with TM Signs because they completed the work very timely and exactly to expectation.

Kabari Thomson Jun 6, 2024

These guys were awesome. Their online system allows you to view and approve your design and it's easy and straight forward. They showed up as scheduled and on-time. They were friendly and chatted with us while they worked. Our sign looks great. We also had a window sticker that we purchased elsewhere that we just could not get to stick on. These guys put it on for us free of charge. It was AWESOME!!

Admin2 KSCInc May 5, 2024

TM Signs and Graphics were great from start to finish. Polite and friendly professional staff. They all delivered on what they said they would do. Thx TM.

David Fuerbringer May 5, 2024

TM Signs and Graphics in Bakersfield exceeded my expectations! I'm usually hesitant about ordering any prints for a business, due to the many variables that can affect its quality and especially color. As a designer, I appreciate their process and the top-notch quality of their deliverables. After trying many local print shops in Bakersfield, I can CONFIDENTLY say, TM Signs and Graphics is the friendliest and best printers town! They use vector files (.ai, .svg) for printing, setting them apart from other budget options nearby. TM Signs and Graphics is the way to go, recommend for superior results!

Miguel Rodriquez Apr 4, 2024

Mike took care of the whole process of getting our new sign on our building. The paperwork with the city/county, install and removal of the old signage. The end product looks great and communication and planning was smooth and easy. Definitely recommend for your signage needs.

Kyle Ruiz Apr 4, 2024

Great service, signs came out awesome!

Kim Baker Apr 4, 2024

TM Signs was extremely prompt and very easy to get in touch with. We would use them again for any local needs.

NWP Marketing Apr 4, 2024

Love the sign I ordered.

Courtney Bridges Apr 4, 2024

Really good customer service always willing to help with any questions highly recommended for any building signs for your business

Eulises Toscano Apr 4, 2024

Mike and his team did a great job of helping me understand the quality of the materials he quoted prior to moving forward and did a great job on the install. I recommend using this company

Anthony Tobin Mar 3, 2024

TM Signs and Graphics did a fantastic job of making our vision come to like. They took our concepts and created and installed them perfectly. From start to finish, this was a perfect project and we will be using them again for phase two of our project.

Jeremy Rowell Mar 3, 2024

Trinh and Mike did a wonderful job with our signs. Walked us through the process. Helped us with the design. Installation and permitting were perfect.

Mathnasium of Bakersfield Southwest Jan 1, 2024

We had a pretty outdated system for our building sign, something that a few vendors didn't want to deal with. Mike & his team took us on & figured out exactly what we needed. They executed the job timely & with care. The results brought us back looking ILLUMINATED!! We are very pleased & will keep them on speed dial for future needs. I would recommend TM Signs to everyone looking for a sign vendor; you wont be disappointed!

Alyssa Bryson Jan 1, 2024

I was thrilled to have done business with TM Signs because the work they did for me was simply amazing. The staff was cooperative and fulfilled my requests exactly as I wanted. The price of the signs we needed was much lower than any other provider. I would highly recommend TM Signs to anyone in need of signage for their business.

Samuel Snyder Jan 1, 2024

We worked with Mike to get a new interior sign for our office (Premier Eyecare) and are very pleased with the process and outcome. Mike communicated well while we were finalizing the design and the final product looks amazing! Very professional and exactly what we were looking for. I highly recommend!

Keith Miller Dec 12, 2023

I am super pleased doing business with TM Signs and Graphics. They have above and beyond superb customer service. We are just over the moon with the way things turned out-- the banners and tablecloths were awesome-- everybody appreciated them. I'll be endorsing this shop to all who need sign and graphic printing. Thanks a million, TM Signs and Graphics. 10 stars if there ever was such.

Cherie Lou Fernandez Oct 10, 2023

The Taft College Office of the President is incredibly lucky to have found TM Signs and Graphics in Bakersfield for our wide range of evolving signage needs, including large banners, small banners, display systems, and retail signage for Bookstore merchandise displays. TM Signs and Graphics' pricing is very competitive, and they have never missed a deadline. When the quality of the products is top-notch, customer service is so friendly and highly responsive, and pricing can't be beat, we have peace of mind knowing projects will be completed accurately and delivered on time. That says a whole lot in today's marketplace! Thank you, TM Signs and Graphics!

Susan Groveman Apr 4, 2023

We recently got a monument sign on Stockdale Hwy. We are happy with the work from TM Signs and Graphics. Trinh as President was very creative with lots of common sense and communicated well with our suggestions. We definitely recommend "TM Signs and Graphics" to some one who needs any signage project.

Susan Hyun MD Mar 3, 2023

Great customer service. Especially because of the fact I know nothing about signs or lights. Very helpful and very efficient.

Jacob Hernandez Feb 2, 2023

What a great company to work with! They communicate timely and answer any questions you have. Grateful to have them doing our company signs and will definitely reach out should we need anything else. Highly recommend!

Danielle Bak RV Dec 12, 2022

Amazing! they took my vision and brought it to life. they stayed in contact with me every step of the way and their pricing was very competitive! I will definitely be using them again!

Marcelina Bridges Nov 11, 2022

TM Signs and Graphics assisted in a sign project. They were honest, fair, reliable, and thorough. I was impressed by there designs and customer service. Ask for Mr. Moore, he is a true magician, he makes your ideas become reality. Again, please, if you have any future signage or graphic needs just give them a call, give them a chance, you will not go wrong. Thank you TM Signs for completing my project promptly!

Salvador Monarrez Oct 10, 2022

I had a great experience with the service I received from Michael, Trinh and TM signs and graphics. Their service was fast, high quality, and the price was affordable. I had informed TM signs and graphics that I needed the project done within a few days, so I was very impressed when it took them less than a weekend to get it done, and I was even more impressed when we spoke about the cost of the project (hint. hint. It was less than other quotes). I 100% recommend giving TM signs a try. I'm very pleased with the services they offer, and I will continue to use them in the future.

Jose Figueroa Oct 10, 2022

TM is the place if you need signage or table throws. They turned projects quickly and have great service standards! We'll definitely be using them in the future.

Cynthia Fidel Sep 9, 2022

Working with Mike was very easy. He communicated well and, once all the details were sorted out, the project was completed quickly. Mike had great feedback and was able to give good information to answer all my questions.

Jessica Halfacre Jul 7, 2022

Trinh Moore and the team at TM Signs and Graphics were great to work with. They have competitive pricing and were able to meet my project deadline.

Mirna Araceli Apr 4, 2022

Thank you so much TM Signs and Graphics. You made replacing and updating our window graphics and office pylon so simple. So affordable and professional at every step.

Keisha Tingey Apr 4, 2022

TM Signs and Graphics provided us with the signage for our trailer for our new company, Edge Solar and Electrical Solutions. We are extremely happy with the quality of work and the service.

Janet Jenkins Jan 1, 2022

Good design team. Experienced in the field and always willing to help

Arya Rovira Jan 1, 2022

Great company and service!! I was out of town for most of this process and Trinh & her company handled everything from permitting/install/inspection.

Charlotte Das Dec 12, 2021

We use TM Signs and Graphics for all of our products and we have been VERY impressed every time. They are quick and get everything spot on every time! As a business owner, I will always recommend them!

At Home Inspections Nov 11, 2021

Mike was great in getting us a brand new sign for our building! His service was great and the sign looks amazing! I'm glad I chose to work with TM Signs and Graphics for this project.

Andres Delgado Nov 11, 2021

Mike took the time to come to my business and discuss what would signs would be best for our new store, as well as options that helped us with cost. Our signs look great and couldn't be happier.

Track Time Hobbies Aug 8, 2021

Fleet decals came out great - easy , fast and great customer service highly recommended .

Eagle Mechanic Jun 6, 2021

Thank you Bakersfield Signs and Graphics for your hard work! The staff at Bakersfield Signs and Graphics was so helpful throughout the whole process. I highly recommend their services to anybody interested. - Director of Mission Development, Stewards Inc.

Gabe Arellano Apr 4, 2021

Bakersfield Signs & Graphics did an amazing job on Updating our Business Sign. Trinh was incredibly professional and thorough from the first step to the finished product. I would like to say Thank You to Trinh and the team for making this project very simple while using the best materials around. We will definitely be in touch for Future Projects! Thank you!

Adam Rendon Feb 2, 2021

Hats off to Trinh and her team. We needed new signage on quite a few of our office doors. Other companies we checked in with were not able to come out until the following week of our request, Trinh showed up within an hour to measure for what we needed. The work was performed within a few days perfectly! We would highly recommend giving this company an opportunity to earn your business. They did ours this time and future times to come.

North Bakersfield Toyota Jan 1, 2021

When the best man at my wedding was unable to make it last minute, Bakersfield Signs and Graphics came to the rescue. They custom made a cardboard cutout of the best man. It was a huge hit at my wedding and everyone loved it! They made it so fast and it looked exactly like the other groomsmen. I couldn't believe how well it turned out. Thank you so much for bringing some much needed laughs and fun during times like these.

Nicole Freeman Dec 12, 2020

BSG did a fantastic job re-designing the Yard Sign logo for ICO Gardening. The original picture was old and couldn't be used due to low resolution. They had to create a new one to the exact picture. They were quick and efficient in competing my order.

Dominique Nov 11, 2020
View Areas Served